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First-time buyer hot and cold spots highlight north-south divide

June 11, 2026
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First-time buyer hot and cold spots highlight north-south divide
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Common asking costs for typical first-time purchaser houses in some components of Britain have jumped by almost a fifth over the previous yr, in accordance with evaluation by a property web site.

Rightmove, which appeared throughout Britain however excluded London from the evaluation, stated Bridlington in Yorkshire and St Helens in Merseyside led the best way as first-time purchaser value hotspots, with common asking costs having elevated by 18% yearly.

In Scotland, asking costs for first-time purchaser houses in Falkirk have elevated by 17% yearly and in Hartlepool within the north-east of England, they’ve risen by 12%, in accordance with the evaluation.

Hartlepool was among the locations with the fastest-growing asking prices for first-time buyer homes, Rightmove said (Owen Humphreys/PA)
Hartlepool was among the many areas with the fastest-growing asking costs for first-time purchaser houses, Rightmove stated (Owen Humphreys/PA) (PA Archive)

First-time purchaser houses had been outlined within the analysis as these with two bedrooms on the most, together with homes and flats.

Rightmove stated the fastest-growing areas for asking costs on its checklist had common costs beneath £170,000, highlighting continued demand for extra reasonably priced houses.

In distinction, a number of higher-priced southern markets, together with Brighton and Southampton, are seeing common first-time purchaser costs ease in contrast with final yr, it stated.

Rightmove stated that the common asking value throughout the analysis for a typical first-time purchaser house is £228,048, down by 0.7% yearly.

It additionally discovered that St Albans in Hertfordshire is the costliest space to purchase a typical first-time purchaser house, at £401,352.

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The least costly is Middlesbrough, Rightmove stated. A primary-time purchaser may usually purchase 4 houses in Middlesbrough for the value of 1 in St Albans. The common asking value for a first-time purchaser house in Middlesbrough is £90,929.

Colleen Babcock, a property skilled at Rightmove, stated: “Affordability continues to form the place first-time consumers are trying, and we’re seeing the strongest value development in areas the place houses stay inside attain for extra individuals.

“Decrease-cost areas are nonetheless seeing sturdy curiosity, with competitors for houses serving to to carry costs up.

Several higher-priced southern markets, including Brighton, were seeing average first-time buyer prices ease compared with last year, Rightmove said (Gareth Fuller/PA)
A number of higher-priced southern markets, together with Brighton, had been seeing common first-time purchaser costs ease in contrast with final yr, Rightmove stated (Gareth Fuller/PA) (PA Archive)

“In costlier markets, tenants are taking a bit extra time and considering extra rigorously about what they’ll afford, which is preserving development comparatively flat.”

In addition to rising asking costs in some areas, first-time consumers could have additionally confronted the hurdle of jumps in mortgage charges, amid the battle within the Center East and wider financial uncertainty. However many lenders have been chopping mortgage charges in current weeks.

Rightmove analysed first-time purchaser properties coming to market in Might the place there have been not less than 20 new listings and not less than 20 gross sales agreed.

This evaluation excluded London resulting from its considerably larger asking-price ranges, which Rightmove stated can distort comparisons with the remainder of Britain.

Nathan Emerson, chief govt of property professionals’ physique Propertymark, stated: “These figures present that affordability continues to drive first-time purchaser exercise, with the strongest value development concentrated in areas the place homeownership stays inside attain.

“Whereas demand stays sturdy in lots of northern English and Scottish markets, consumers nonetheless face challenges from larger mortgage prices, ongoing residing bills and saving for a deposit.

“The variations in value development throughout the nation spotlight the affect of native market situations, with reasonably priced areas persevering with to draw sturdy demand.”

Charlotte Harrison, chief govt of houses at Skipton Constructing Society, stated: “The sturdy home value development displays the continued power of demand in comparatively lower-cost northern markets, the place many first-time consumers are prioritising flexibility, worth and area.

“Our newest Skipton Group house affordability index reveals common first‑time purchaser deposits within the North of England equate to round half the extent of London, and consumers within the North are additionally typically in a position to safe bigger houses than they require.”

Listed below are the highest 10 areas with the quickest annual proportion will increase in asking costs for a typical first-time purchaser house, in accordance with Rightmove. The figures present the common asking value adopted by the annual enhance:

=1. Bridlington, Yorkshire and the Humber, £167,321, 18%

=1. St Helens, North West, £133,106, 18%

3. Falkirk, Stirlingshire, Scotland, £118,311, 17%

=4. Hartlepool, North East, £104,276, 12%

=4. Dewsbury, Yorkshire and the Humber, £130,133, 12%

=6. Greenock, Scotland, £93,998, 11%

=6. Inverness, Scotland, £167,009, 11%

=8. Nice Yarmouth, East of England, £149,315, 9%

=8. Blackburn, North West, £116,735, 9%

10. Airdrie, Scotland, £106,472, 8%

And listed below are the ten coldspots with the most important asking value falls for first-time purchaser houses, in accordance with Rightmove:

1. Exeter, South West, £201,248, minus 20%

2. Derby, East Midlands, £143,043, minus 10%

3. Goring-by-Sea, Worthing, South East, £263,906, minus 9%

=4. Doncaster, Yorkshire and the Humber, £109,477, minus 8%

=4. Torquay, South West, £172,835, minus 8%

=6. Motherwell, Scotland, £108,458, minus 7%

=6. Southampton, South East, £187,443, minus 7%

=6. Parkstone, Poole, South West, £248,963, minus 7%

=9. Hove, South East, £326,783, minus 5%

=9. Poole, Dorset, South West, £244,175, minus 5%

Listed below are the costliest first-time purchaser hotspots for common asking costs, excluding London, in accordance with Rightmove and the annual change: 

1. St Albans, East of England, £401,352, 2%

2. Epsom, South East, £374,376, 0%

3. Oxford, South East, £367,503, 5%

4. Clifton, Bristol, South West, £365,338, minus 1%

5. Cambridge, East of England, £351,126, 1%

6. Brentwood, East of England, £347,844, 7%

7. Hertford, East of England, £336,690, 1%

8. Tub, South West, £335,552, minus 4%

9. Wokingham, South East, £332,806, minus 1%

10. Hove, South East, £326,783, minus 5%

And listed below are the least costly first-time purchaser hotspots outdoors London, in accordance with Rightmove:

1. Middlesbrough, North East, £90,929, minus 1%

2. Grimsby, Yorkshire and the Humber, £92,031, 2%

3. Kilmarnock, Scotland, £92,380, 4%

4. Greenock, Scotland, £93,998, 11%

5. Paisley, Scotland, £95,430, minus 2%

6. Irvine, Scotland, £96,768, 6%

7. Aberdeen, Scotland, £97,002, 2%

8. Stockton-on-Tees, North East, £97,680, minus 2%

9. Birkenhead, Wirral, North West, £100,179, 2%

10. Burnley, North West, £100,734, 0%



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