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Why I Built A Women’s Health Company Around A Problem Millions Of Women Were Told To Ignore – Young Upstarts

July 25, 2026
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Why I Built A Women’s Health Company Around A Problem Millions Of Women Were Told To Ignore – Young Upstarts
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by Dr. Meghan Blake, co-founder of Good Kitty

I by no means deliberate to start out an organization. I’m a doctor. I spent the primary decade of my profession working as a radiologist, analyzing imaging for athletes at Cal Berkeley Sports activities and the Oakland A’s, and I used to be content material. Co-founding a girls’s wellness model was nowhere on my record.

However that was earlier than I acquired eleven urinary tract infections throughout the span of a single yr.

That quantity alone was stunning, however much more baffling was that I had no concept why. I had accomplished every little thing girls are instructed to do to forestall UTIs from occurring. I drank loads of water. I went to the toilet after intercourse. I took antibiotics, then extra antibiotics, then antibiotics prescribed merely to move off the following spherical.

Whereas this was occurring, I additionally watched my intestine well being unravel, developed infections that stopped responding to the standard medicine, and slowly discovered myself dreading intimacy, which is one thing that I’ve all the time believed needs to be an atypical and wholesome a part of life.

However these issues, as critical as they have been, weren’t truly the worst half. The worst half was how fully regular everybody however me appeared to suppose my state of affairs was.

A Drawback Hiding In Plain Sight

Whilst a health care provider, I acquired the identical shrug so many ladies get when they search out recommendation on what’s occurring to them. The prevailing angle appeared to be that what I used to be experiencing was simply an occupational hazard of womanhood.

To be honest, UTIs amongst girls are frequent. Greater than half of all girls may have a UTI of their lifetime, and one in each eight girls expertise three or extra UTIs yearly. These aren’t uncommon occasions.

However regardless of how frequent UTIs are, a lot of the steering for girls who get them quantities to little greater than telling us we have to study to reside with the discomfort.

Sadly, that’s what many people do. A few of us cease courting, or keep away from intimacy altogether. We study to reside with fixed low-level anxiousness or cycle consistently by way of prescriptions as an alternative of asking the one query that would assist us: why is that this occurring within the first place?

However my medical background and the state of affairs I used to be in put me in a novel place: I had the means to analyze what I used to be being instructed and see if there was extra to the story.

Because it turned out, there was.

A Blind Spot with a Worth Tag within the Billions

The extra I checked out obtainable analysis, the clearer it turned to me that recurrent UTIs are hardly ever only a bladder downside. They usually level in direction of an imbalance elsewhere within the physique, such because the microbiome, hormones, or the immune system. What’s extra, I discovered that taking spherical after spherical of antibiotics can truly make these imbalances worse.

What I saved arising in opposition to was the sheer scale of the issue. The truth that UTIs have an effect on hundreds of thousands of ladies yearly means they value our healthcare system billions of {dollars} yearly. And but, the medical neighborhood doesn’t appear to think about this a precedence. As a substitute of funding additional analysis and innovation, our tradition tends to deal with UTIs amongst girls as too intimate to debate and never extreme sufficient to prioritize.

There is no such thing as a approach to clarify this besides as a part of a cultural blind spot that has continued all through our medical historical past. Till the 1990’s, most drug trials have been based mostly solely on male topics. Which means we constructed the majority of our medical data on male our bodies.

In that context, it’s no marvel that so many ladies’s situations stay so poorly understood. Recurrent UTIs are merely certainly one of numerous issues residing within the hole this prejudice has created.

The Rewards of Fulfilling a Want Everybody Else Has Ignored Go Properly Past Enterprise

It could have been simple to get offended about this disparity, however I’ve all the time believed that dedication is a extra productive emotion. So my co-founder and I made a decision we have been going to do one thing about it.

The concept was to construct an organization that approached girls’s intimate well being with out disgrace, embarrassment, or apology. We needed a approach to publicly acknowledge that intercourse, pleasure, and high quality of life matter to girls, and present that it was potential to forestall recurrent infections with out counting on infinite antibiotics and their downstream penalties.

That’s how Good Kitty was born. As a substitute of specializing in the antibiotics that UTI-causing micro organism have been clearly evolving to disregard, we developed a complement aimed toward blocking this micro organism whereas supporting the bladder lining and rebalancing the microbiome.

Sarcastically, nonetheless, the method of founding and rising Good Kitty has taught me one thing a lot greater than find out how to stop UTIs. My expertise as an out-of-left-field founder has linked me to different girls in methods I by no means may have imagined.

I’ve seen firsthand what number of girls have been carrying signs, frustrations, and well being issues that somebody instructed them have been “regular.” And I’m inspired to see one other cultural shift slowly starting to happen, as increasingly more girls refuse to just accept that reply.

On this approach, my expertise in girls’s wellness completely illustrates a lesson that applies to enterprise ventures in virtually each trade: progress doesn’t robotically occur each time an issue is recognized. It solely happens when individuals determine they’re now not keen to disregard one.

 

Dr. Meghan Blake of Good Kitty Co

Dr. Meghan Blake is a doctor and a co-founder of Good Kitty, a girls’s wellness firm centered on intimate and urinary wellness. Board licensed in diagnostic radiology and fellowship-trained in sports activities medication imaging, she spent the primary decade of her profession in scientific follow earlier than turning her consideration to the missed science of ladies’s well being. Join along with her on LinkedIn.

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