MANILA, Philippines— The Journey Insanity Expo (TME) is coming back from July 10 to 12 at Halls 1 to 4 of the SMX Conference Heart Manila. It invitations Filipinos to discover locations with a function by way of unique journey offers, broader airline and tourism collaborations, and curated experiences that spotlight the cultural essence of journey, going past simply planning the subsequent journey.
Picture above reveals, from left, Ms. Ma. Paz Alberto, Chairperson, Journey Insanity Expo 2026; Ms. Amabelle Nucom, Head of Utilization, Partnership & Communication, Metrobank; Mr. Bryan Ang, Regional Head-Philippines, Philippine Airways, posing with the 2Go mascot, Mr. Shippy, through the media launch of Journey Insanity Expo 2026.
Since its launch in 2012, the three-day expo has regularly expanded into one of many nation’s prime journey commerce occasions. It serves as a direct market the place vacationers can join with airways, tourism boards, licensed journey companies, hospitality suppliers, and monetary establishments to entry unique journey offers and obtain professional planning assist.
The journey expo, held throughout a usually gradual journey interval, additionally goals to encourage Filipinos to discover locations past the same old vacation and summer season seasons by highlighting locations that may be loved year-round. By uniting key gamers from the tourism business in a single venue, the expo goals to maintain journey exercise past peak durations, bolster the resilience of home tourism, and reaffirm the Philippines’ repute as a energetic, year-round journey vacation spot providing significant experiences all year long.
Malaysia Airways participates on this yr’s occasion because the Official Airline Accomplice, and Philippine Airways acts because the Nationwide Airline Accomplice. This highlights the expo’s ongoing dedication to enhancing each worldwide hyperlinks and home journey prospects.
The Division of Tourism’s “Uncover Extra to Love” marketing campaign will probably be highlighted through the occasion, supporting initiatives to showcase each well-known sights and new locations all through the Philippines.
On the worldwide stage, Journey Insanity Expo 2026 options new collaborating locations resembling Georgia, Czech Tourism, and Papua New Guinea, whereas additionally welcoming again exhibitors from Japan, South Korea, Taiwan, Hong Kong, Malaysia, and Guam.
This yr’s lineup of 179 exhibitors displays the shifting priorities of Filipino vacationers. Millennials and households nonetheless account for a big share of regional and worldwide journeys, however youthful vacationers are extra desirous about experience-based and cultural journeys. Retirees stay a key demographic for long-haul leisure journeys and arranged excursions.
TME 2026 options the theme “The place Each Journey Tells a Story — From Insanity to Reminiscences,” and the sub-theme “The Nice Revenge Journey Revival and a New Period of Globetrotting Confidence.” These themes spotlight the altering attitudes of recent vacationers, who’re shifting from the post-pandemic “revenge journey” section to extra purposeful and immersive journey experiences targeted on exploring cultures, forming significant connections, and planning journeys thoughtfully.
“If you stroll onto the expo flooring, you might be participating straight with airways, tourism boards, and accredited journey companions providing one-of-a-kind and onerous to withstand unique packages and curated itineraries,” mentioned Ms. Paz Alberto, Chairperson of this yr’s TME.
Alberto mentioned, “most of the bundled journey offers, coordinated group packages, and promotional fares out there through the expo are sometimes unavailable by way of customary on-line reserving platforms. She additionally emphasised the continued worth of accredited journey companies, notably for vacationers planning advanced itineraries, multi-country holidays, or group excursions, the place skilled steering and post-booking help stay important.”
“The occasion brings collectively each outbound and inbound tourism stakeholders to strengthen business collaboration whereas giving Filipino vacationers extra alternatives to find locations by way of trusted journey companions,” Alberto added.
“When Filipinos journey overseas, they develop into a part of a broader cultural alternate. On the identical time, we proceed to welcome worldwide companions who assist strengthen tourism ties and financial exercise between locations,” Alberto additional defined.
Organizers intention to make this yr’s Journey Insanity Expo simpler for journey planning by uniting airways, tourism boards, journey companies, hospitality suppliers, and monetary establishments. The occasion additionally seeks to strengthen the hyperlinks between Filipino vacationers and varied locations inside the Philippines and internationally.
Tickets and Entrance Charges
The journey occasion begins at 11:00 a.m. on Friday, July 10, and runs till Sunday, July 12. Tickets value P100 for most of the people and P70 for college kids, PWD, and senior residents.
Metrobank cardholders can enter totally free by displaying a legitimate Metrobank card and ID at a particular lane. In addition they get early entry to the Journey Preview Sale from 9:00 a.m. to 11:00 a.m. on July 10, giving them precedence to pick out journey packages earlier than the occasion opens to everybody. Moreover, they will use the financial institution’s “E book Now, Pay Later” possibility through the occasion to order journey preparations and postpone cost.
For extra data, occasion schedules, and exhibitor updates, go to the official Journey Insanity Expo web site at https://www.travelmadnessph.com/ or comply with its official Fb https://net.fb.com/TravelMadnessPH and Instagram https://www.instagram.com/travelmadnessph/ pages.
Occasion Companions:
Journey Insanity Expo 2026 is made doable by way of the assist of its business companions, led by Metrobank, Malaysia Airways, and Philippine Airways, along with Singapore Airways, Qantas, Qatar Airways, Daylight Air, the Embassy of the Czech Republic, Tourism Malaysia, the Hong Kong Tourism Board, the Taiwan Tourism Data Heart, and Obligation Free Phils. Metropolis of Pasay, Arsenal Content material Advertising, Amadeus, Saber, PLDT, and Nestle. Their participation displays a shared dedication to increasing journey alternatives and galvanizing Filipinos to discover locations with better confidence, function, and cultural appreciation.
However, the media companions for Journey Insanity Expo 2026 are the next: Day by day Tribune, Philippine Day by day Inquirer, Manila Occasions, Negosentro, and Asian Journal/Balikbayan.
About Journey Insanity Expo (TME)
Launched in 2012, the Journey Insanity Expo is among the Philippines’ premier journey commerce occasions, bringing collectively airways, motels, tourism boards, accredited journey companies, and journey service suppliers to showcase aggressive journey packages and assist the expansion of each home and worldwide tourism.
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