EXCLUSIVE: The Sidemen proceed to search out revolutionary launch methods for his or her unique reveals.
The British YouTube collective’s Sidemen Productions is working up cooking competitors sequence Sidemen Presents: SideMenu, a four-part culinary competitors sequence that may get an uncommon staggered launch on each Prime Video and YouTube.
Episode one will premiere on the MoreSidemen YouTube channel on Thursday, June 18, with Prime Video solely premiering episode two on Friday, June 19, with ep one made obtainable on the similar time. Episode three will launch on the Amazon streamer per week later (June 26) adopted by the finale on Friday, July 3. Eps two, three and 4 will launch on MoreSidemen two weeks later.
SideMenu will see the Sidemen joined by a visitor contestant as they tackle a sequence of culinary challenges – a starter, most important and dessert – with groups rotating each episode and particular person factors on the road. Sidemen showing are Behzinga, Miniminter, TBJZL, Vikkstar and Zerkaa, together with frequent collaborator Jakey Davies. KSI wasn’t obtainable to movie.
Every spherical will middle on a randomly chosen delicacies, with skilled cooks and meals reviewers similar to YouTube foodie Harrison Webb and on-line meals neighborhood Sorted Meals judging. Some episodes function thriller field twists containing benefits and hindrances that throw the competitors into chaos.
For the Sidemen, who collectively have upwards of 160 million subscribers, the plan is in line with the bizarre content material launch routes they’ve taken up to now. For instance, Inside, the competitors sequence they launched on YouTube, unexpectedly switched to Netflix in 2024.
The group has been the forefront of the blurred line between on-line creators and TV manufacturing, with KSI shifting into the mainstream as a decide on Britain’s Acquired Expertise and their 2024 doc The Sidemen Present topping the Netflix chart within the UK. Lively as format creators, they’ve regarded to launch extra packages on streaming providers alongside their very own channels on YouTube, with Inside Season 3 launching on Netflix in March as the primary unique from their newly-formed Sidemen Productions.
Victor Bengtsson, CEO of Sidemen Leisure, stated: “Sidemen Productions has been working extremely laborious to construct out a group that may function within the ever-evolving world of content material. This four-part sequence is one other step in direction of bringing creator-first productions to a bigger viewers, and to have the ability to do this with Prime Video is one thing we’re very enthusiastic about.
“Our followers at residence will have the ability to watch a brand new sort of episodic content material on our YouTube channel. In the meantime, a brand new viewers on Prime Video will discover personalities from the creator house packaged on their TV screens. We’re very excited to see SideMenu come to life.”
Arcade, the administration agency fashioned to signify the Sidemen, earlier this yr employed Connor Suckling, a former Information UK and LADbible originals govt, as Head of Authentic Video to steer on IP growth and originals. Thomas Benski’s Lumina made a seven-figure funding in Arcade final yr.
