Digital waste (e-waste) is a rising environmental problem in Singapore, with over 60,000 tonnes generated yearly however lower than one-fifth correctly recycled. To empower younger folks to develop into catalysts for change, the Youth E-Waste Ambassador Program (YEAP), co-hosted by e27 and supported by Meta, equips Singapore’s youth with the talents and platforms to encourage motion.
On 15 January 2025, YEAP hosted its second Reels Workshop, an invite-only occasion completely for Singapore-based content material creators. The workshop, led by Elizabeth Taylor, Advertising Coach and Marketing consultant, and Meta Licensed Lead Coach, centered on how youth can harness the facility of Instagram Reels to unfold consciousness and encourage sustainable practices.
Educating “an outdated app new methods”
Instagram has been a well-recognized app for years, however the session reminded contributors of its untapped inventive potential. Elizabeth Taylor shared sensible, actionable methods to make Reels extra participating, impactful, and relatable. She emphasised the significance of holding the voice genuine, easy, and on-point, aiming for underneath 15 seconds to maximise retention, and making certain that content material is entertaining, digestible, and relatable.
From understanding viewer engagement to experimenting with new developments, the workshop was filled with insights that contributors described as a few of the most sensible and actionable recommendation that they had heard about creating and optimising Reels.
Additionally learn: e27 and Meta associate to encourage youth-led e-waste options in Singapore with YEAP
Empowering creators for social influence
Past technical ideas, the workshop highlighted the facility of storytelling to drive change. Attendees left feeling impressed to sharpen their content material methods and use Reels to attach with audiences on sustainability matters, significantly the significance of e-waste administration. Many famous that the session gave them renewed confidence and motivation to discover the total potential of Instagram Reels for each inventive expression and social influence.
Constructing group and momentum
The Reels Workshop was a part of YEAP’s ongoing dedication to mix digital expertise coaching with community-driven sustainability advocacy. Individuals had been inspired to affix the YEAP Fb Group and comply with @ewaste.sg on Instagram, platforms the place younger ambassadors share campaigns, swap concepts, and collaborate on options to Singapore’s e-waste problem.
With demand for the session far exceeding obtainable slots, a waitlist was created, reflecting the rising enthusiasm amongst youth creators to make use of digital storytelling for influence. The workshop additionally strengthened e27’s popularity for being a trusted and dependable associate, with contributors and collaborators constantly noting the professionalism of the crew. As Emma R. mentioned, “All the time a pleasure working along with your crew.”
Additionally learn: Contained in the e27 x IMI Enterprise Studio roundtable with Southeast Asia’s main VCs
Wanting forward: Higher content material, larger influence
The second Reels Workshop demonstrates how youth creativity mixed with Meta’s digital instruments can create campaigns that resonate and mobilize motion. As YEAP continues, e27 and Meta are dedicated to scaling these efforts, equipping extra youth ambassadors to encourage accountable e-waste practices and spark significant conversations throughout Singapore and Southeast Asia.
—
Loved this learn? Don’t miss out on the following perception. Be part of our WhatsApp channel for real-time drops.
The e27 crew produced this text
We are able to share your story at e27 too! Have interaction the Southeast Asian tech ecosystem by bringing your story to the world. You’ll be able to attain out to us right here to get began.
Featured Picture Credit score: Canva Photos
The publish Meta and e27 assist Singapore youth unlock the facility of IG Reels at 2nd YEAP workshop appeared first on e27.
