by BLACK ENTERPRISE Editors
June 3, 2026
This marks a brand new section of growth for the wellness firm.
Plant-based diet model VitaHustle, co-founded by comic and entrepreneur Kevin Hart, has secured a progress fairness funding from the non-public fairness agency Axum Capital Companions based mostly in Charlotte, North Carolina, marking a brand new section of growth for the wellness firm. Axum Capital introduced the funding Could 28, in accordance with AFROTECH.
Based in 2022 by Hart and health coach Ron “Boss” Everline, VitaHustle markets an all-in-one diet shake that goals to simplify every day wellness routines. The corporate’s flagship product accommodates 20 grams of plant-based protein, together with a mix of nutritional vitamins, probiotics, digestive enzymes, and adaptogens designed to assist intestine well being, power, and general wellness.
This funding comes as client demand for health-focused meals and beverage merchandise continues to rise. Axum Capital stories that the worldwide well being and wellness market is anticipated to surpass $1 trillion within the coming years, creating alternatives for manufacturers centered on purposeful diet and protein-based merchandise.
The monetary particulars of the deal weren’t disclosed. Nonetheless, Axum acknowledged that the funding will assist VitaHustle improve model consciousness, enhance operations, and pursue extra income alternatives because it grows. The corporate has already offered greater than 5 million shakes since its launch.
“Higher-for-you meals and beverage isn’t only a passing pattern; it’s changing into a central a part of how customers take into consideration their well being and way of life,” stated Axum Co-Founder Muhsin Muhammad, a former NFL extensive receiver in a press launch. “We’re excited to faucet into our community of trade consultants, advisors, athletes, and cultural leaders to assist speed up VitaHustle’s progress.”
VitaHustle CEO James McPhail additionally talked about in a press launch that the partnership goes past simply monetary assist.
“We needed a companion that understands the place the well being and wellness market is headed and may help us scale thoughtfully and strategically,” McPhail stated. “Axum’s deep expertise within the class made it the appropriate match as we proceed increasing the platform and reaching extra customers.”
Hart has been increasing his enterprise portfolio past leisure, with ventures in media, investing, and client merchandise. VitaHustle has turn into a key a part of his increasing wellness presence.
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