STA. ROSA, Laguna—The Division of Tourism (DOT) is introducing its new home tourism marketing campaign, “Uncover Extra to Love,” providing over 3,000 journey offers from accommodations throughout the Philippines, tour operators, and airways.
Uncover Extra to Love Launch
This inaugural advertising marketing campaign seeks to inspire extra Filipinos to go to numerous locations nationwide, whereas additionally backing small, community-driven tourism companies and native tour suppliers.
The marketing campaign is being launched in collaboration with main tourism companions, together with the Inns Gross sales and Advertising and marketing Affiliation (HSMA), that includes over 70 accommodations and resorts providing reductions of as much as 70 %. Vacationers can entry greater than 250 journey offers nationwide, together with discounted flights from Philippine Airways, Cebu Pacific, AirAsia Philippines, and Daylight Air. On-line platforms like AirAsia MOVE and Klook are additionally offering unique journey reductions, whereas Mastercard presents particular fee promotions and privileges for cardholders.
“Uncover Extra to Love” is a brand new model of the Love the Philippines marketing campaign, created in response to non-public sector requests for a stronger home tourism promotion. It’s deliberate as a weather-resilient, nationwide tourism and financial activation effort operating from July to November 2026, protecting the lean season.
Recognizing the present vitality scenario, the marketing campaign highlights sensible, value-for-money journey choices and experiences nearer to dwelling. Curated tourism choices deal with staycations, wellness, meals, and nature, encouraging Filipinos to discover close by sights whereas supporting native enterprises and communities.
“This isn’t a challenge that the federal government builds behind closed doorways and easily declares completed. We need to construct it along with the Filipino touring public and our tourism stakeholders. The platform is already reside and able to use, however we additionally see this as the start of a journey of steady enchancment. We encourage everybody to discover it, make the most of the journey presents, and inform us what works, what doesn’t, and what options you’d prefer to see. Your suggestions will assist us create a platform that’s really aware of the wants of Filipino vacationers,” mentioned Secretary Angara-Mathay.
“On the similar time, this initiative helps our broader objective of encouraging year-round home journey. By serving to Filipinos uncover extra journey alternatives throughout off-peak intervals, we will supply vacationers higher worth and extra gratifying experiences whereas serving to tourism enterprises preserve regular bookings, maintain jobs, and strengthen native economies year-round. This platform will proceed to evolve—and we invite each Filipino to assist form it with us,” she enthused.
Newly improved DOT web site
The choices will likely be accessible through the DOT’s enhanced web site, www.tourism.gov.ph, permitting guests to discover direct reserving for discounted room packages, unique staycation offers, bundled journey experiences, eating and attraction credit, versatile reservation choices, weekend promos, loyalty rewards, and curated seasonal packages.
Apart from its roles in coaching and accreditation, the DOT is actively fostering a extra entrepreneurial outlook in regional workplaces. This entails encouraging them not solely to advertise locations but in addition to create market-ready tourism portfolios inside their areas.
“True to its mandate, the DOT will promote locations, present tourism info, and join vacationers with accredited tourism enterprises. We is not going to be concerned in reserving journeys or promoting journey packages. That’s the function of the personal sector. Our job is to make it simpler for vacationers to find professional locations and tourism suppliers, whereas remaining trustworthy to the ideas of transparency, accountability, and good governance,” mentioned Secretary Angara-Mathay.
The Philippine Statistics Authority (PSA) reviews that home tourism stays a serious driver of the nation’s tourism trade. In 2025, home tourism expenditures hit P3.26 trillion, whereas trade employment reached 7.7 million. Moreover, inside tourism spending, which covers all tourism-related bills inside the nation, elevated by 1.2%, rising from P3.91 trillion in 2024 to P3.96 trillion in 2025.
In the meantime, in 2025, employment in all tourism industries accounted for 15.7 % of the nation’s complete employment.
The tourism chief defined that “Uncover Extra to Love” is just not meant to switch the Philippines’ official tourism model, “Love the Philippines,” however is as an alternative a complementary effort that enhances the Division’s promotion of home journey.
“Love the Philippines remains to be our nationwide tourism model. It’s a home tourism marketing campaign [Discover More to Love] beneath that very same model, created to encourage Filipinos to discover extra of our personal nation and uncover much more causes to like the Philippines. This marketing campaign was dropped at life by our in-house group at no further value to the federal government, testifying to the extent of experience of the branding group. In a gathering final night time with our Regional Administrators, we requested every one to work intently with tourism stakeholders to determine and develop hidden gems of their area that deserve nice consideration,” she mentioned.
“We have now created a shared platform that we hope will give vacationers extra decisions whereas enabling tourism enterprises, significantly these in rising locations, to draw extra guests all year long, particularly throughout the lean journey months,” the tourism chief added.
Assist from trade leaders
Earlier this week, skilled trade stakeholders from completely different organizations voiced their backing for the marketing campaign earlier than its launch.
“We’re very blissful that HSMA is collaborating with the Division of Tourism. Thanks very a lot for this marketing campaign. It’s good to see a structured marketing campaign from the federal government. We respect that very a lot. We have now been wanting that, proper? For therefore lengthy, now we have been speaking about this, and we respect it. Why? As a result of we will solely work as a resort operator, lodging sector. However we don’t maintain airline connectivity. We don’t deal with excursions, et cetera. However having this type of structured marketing campaign will actually convey everybody nearer collectively,” HSMA President Loleth So mentioned.
“The Tourism Congress of the Philippines expresses its full help and solidarity with the Division of Tourism, Secretary Dita Angara-Mathay, for the “Uncover Extra to Love” home tourism marketing campaign. Because the personal sector’s official consultative physique, the Tourism Congress of the Philippines reinforces its function because the bridge between DOT and the tourism stakeholders throughout the nation. And the TCP is dedicated to working intently with DOT to make sure that tourism insurance policies and applications are aware of on-the-ground wants and alternatives,” TCP Treasurer Margie Munsayac mentioned.
“As an affiliation of inbound tour operators, PHILTOA sees this as a well timed and necessary step in strengthening how the Philippines is positioned within the worldwide market. In inbound tourism, alignment is a key–how the nation is promoted should match what’s delivered on the bottom. PHILTOA commends the Division of Tourism for strengthening its path towards extra digital, constant, and experience-driven advertising. This helps enhance competitiveness and retains the Philippines extra seen and related in key supply markets,” Philippine Tour Operators Affiliation (PHILTOA) President Malou Japson mentioned.
“Secretary, look across the room. It’s packed. I believe the message doesn’t get any clearer, doesn’t get any stronger. You’ve got the help of all the trade,” former DOT Undersecretary and Philippine Resort Homeowners Affiliation (PHOA) Government Director Benito Bengzon mentioned. “On the a part of the Philippine Resort Homeowners Affiliation, I do know that your background has been heavy on investments. Our dedication is to assist broaden stock, construct extra resort rooms, together with amenities, in order that we will actually be aggressive, not solely in Southeast Asia, however across the globe,” he added.
The assembly additionally included leaders and representatives from the Philippine Journey Businesses Affiliation, Inc. (PTAA), Pacific Asia Journey Affiliation (PATA) Philippines Chapter, Nationwide Affiliation of Impartial Journey Businesses (NAITAS), International Tourism Enterprise Affiliation, Inc. (GTBA), Robinsons Inns and Resorts, Cebu Pacific, AirAsia, Daylight Air, Mastercard, VISA, and BYD Philippines.
The DOT gathered them on Tuesday for a session assembly to bolster the marketing campaign’s success and collect their suggestions.
Uncover Extra to Love at CPTEx 2026
The “Uncover Extra to Love” marketing campaign was formally launched on the DOT’s Central Philippines Tourism Expo (CPTEx) 2026, showcasing the area’s prime tourism, tradition, and delicacies in Nuvali, Sta. Rosa, Laguna.
The three-day tourism exhibition occurred from June 26 to twenty-eight, gathering tourism stakeholders from Luzon, the Visayas, and Mindanao.
By way of curated cubicles and shows, the seven areas within the DOT-clustered Central Philippines—particularly Occidental Mindoro, Oriental Mindoro, Marinduque, Romblon, and Palawan (MIMAROPA); Bicol; Western Visayas; Central Visayas; Jap Visayas; Negros Island; and the host area—Cavite, Laguna, Batangas, Rizal, and Quezon (CALABARZON)—spotlight their prime journey spots, tour packages, cultural merchandise, and tourism companies.
Now in its fourth part, CPTEx serves as a key platform for collaboration between nationwide and native governments, tourism companions, stakeholders, and the personal sector.
The occasion highlights the Central Philippines’ rise as a tourism hub, together with journey and commerce festivals, tourism discussions, and B2B exchanges designed to spice up home tourism and broaden market alternatives for tourism stakeholders.
Uncover Extra to Love by visiting www.tourism.gov.ph for the complete record of journey offers.
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