Cape City Tourism is celebrating a big world achievement, taking residence Gold on the 2026 TITAN Model Awards for its excellent marketing campaign, My Cape City, within the class of Greatest Branded Content material – Greatest Visible Storytelling Sequence.
The TITAN Model Awards recognise the world’s most impactful and revolutionary branding and promoting work, honouring campaigns that push boundaries, join meaningfully with audiences, and set new business benchmarks. This newest accolade firmly locations My Cape City on the worldwide stage as a strong instance of resonant storytelling.
It’s an enormous win for a easy thought: essentially the most participating tales about a spot aren’t scripted or staged however lived, and the marketing campaign continues to carry precisely that to life.
A marketing campaign that lets town communicate for itself
At a time when journey content material usually feels overly curated, My Cape City flips the script. As an alternative of polished itineraries and picture-perfect tales, it arms the mic to locals — the individuals who dwell, work, create, and join within the metropolis day-after-day. From dawn hikes and neighbourhood cafés to cultural areas, household traditions, and artistic corners, every story reveals an unfiltered, deeply private view of Cape City. It’s not only a vacation spot to tick off, however a metropolis with rhythm, texture and soul.
Shot and produced by Reel Tales, who introduced the artistic idea to life with a daring, vibrant, and human visible language, made for platforms like TikTok and Instagram, the place authenticity at all times beats perfection. The result’s a dynamic, evolving collection that feels rapid, relatable, and refreshingly actual.
The marketing campaign additionally reaches past social media. Every featured native’s story is backed by rigorously curated itineraries on the Cape City Tourism web site, making it straightforward for guests to observe of their footsteps and switch inspiration into real-world experiences.
A shift in storytelling
My Cape City faucets into an even bigger shift in how individuals journey and join with locations. as a result of at present’s travellers need greater than stunning places; they need that means, connection, and one thing they will relate to.
By stepping again because the narrator and permitting native voices to steer, Cape City Tourism isn’t just selling town but additionally making a platform for group storytelling. The consequence? Content material that folks don’t simply scroll previous, however interact with, share, and see themselves mirrored in.
“This award is extremely particular as a result of it recognises one thing we’ve at all times believed, which is that the true essence of Cape City lives in its individuals,” says Cape City Tourism Chief Advertising and marketing Officer, Briony Brookes.
“My Cape City is about letting these voices lead. What comes by means of is sincere, emotional and proudly native. It’s a reminder that in a world of limitless content material, authenticity nonetheless cuts by means of. When individuals see themselves in a narrative, they join with it, and that’s the place actual impression begins,” provides Brookes.
Mayoral Committee Member for Financial Progress and Tourism, James Vos, says: “This world recognition speaks to the power of our vacation spot providing and the facility of genuine storytelling. What makes this marketing campaign notably impactful is that it captures the lived experiences of those that name this metropolis residence. It’s the form of content material that encourages significant engagement with our neighbourhoods, communities and native companies, instantly supporting our broader aim of driving tourism that’s inclusive, sustainable and helpful to the native financial system.”
A win for town
The award is a proud second for Cape City Tourism and town itself as a result of this marketing campaign in the end belongs to Cape City. To the individuals sharing their tales, to the communities shaping them, and to each customer who finds part of themselves in them.
With My Cape City, the message is evident: town isn’t only a place you go to, it’s a spot you’re feeling.
Watch the TikTok Playlist HEREExplore the tales HERE
