On the subject of status-symbol drinks in Los Angeles, nothing fairly measures as much as Erewhon.
The chain is thought for premium drinks at premium costs. The well-known, or notorious, Strawberry Glaze Pores and skin Smoothie — as soon as formally endorsed by Hailey Bieber — prices $21.
However will prospects pony up for the upscale grocer’s latest providing, a $12 cup of “Sacred Water”?
Introduced final week in a submit on Instagram, the drink was described as a “clarified tonic” with coconut water, jasmine tea, uncooked honey, holy basil, anise hyssop, inexperienced cardamom, white grape juice and coconut milk.
It’s a variety of elements for water. However it’s also $1 an oz … for water.
The brand new concoction, meant to advertise “restoration,” is a collaboration with Jolie — a New York-based magnificence wellness firm that sells filtered showerheads.
Jolie, which introduced the drink on Instagram, mentioned water has been a “image of renewal, ritual and transformation.” Every cup of “Sacred Water” is supposed to embody that custom.
It’s additionally the most costly coconut water providing at Erewhon.
Erewhon has its personal branded 16-ounce bottled natural coconut water for $11, or you should buy a 16-ounce bottle of Innocent Harvest for $5.49.
Erewhon’s newest tonic coconut water, which prices $12 for a 12-ounce drink.
(Karen Garcia / Los Angeles Occasions)
On Friday morning, the cafe and tonic bar within the Manhattan Seashore Erewhon was bustling with prospects ordering smoothies, coffees and breakfast. Nobody who spoke with The Occasions mentioned they had been in line to order a Sacred Water.
A Occasions reporter sampled the beverage and located it overwhelmingly tasted like coconut water, with out a trace of another elements.
Shivani Chandra, 28, instructed The Occasions she hadn’t even heard concerning the drink.
Chandra was visiting her neighborhood Erewhon — she and her good friend drive in from Inglewood — for his or her favourite deal with: a Crushed Cococcino coconut iced espresso that they realized about on TikTok.
“It’s solely $8 and it’s tremendous good,” Chandra mentioned. “It’s a cute little deal with and it’s low-cost.”
She prefers the iced espresso or the Strawberry Glaze Pores and skin smoothie.
The 20-ounce Strawberry Glaze Pores and skin — which individuals nonetheless confer with because the mannequin’s smoothie regardless of the official elimination of Beiber’s title — reportedly helps the pores and skin with a mix of almond milk, strawberries, vanilla collagen, sea moss and different elements. It has remained on the menu regardless of being categorized as a “restricted time” merchandise when it first launched in 2022.
As a self-described foodie, Chandra mentioned she’s prepared to attempt one thing new from the tonic bar, particularly a tonic water.
However for that morning, she was sticking to a Cococcino.
