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Simply Eat processed 145,000 orders on Christmas Day, with panic-buying grocery deliveries, together with last-minute turkey, making up 40 per cent of the whole.
This festive surge contributed to a busy December for the web supply platform, which noticed greater than 17 million orders general, considerably boosted by grocery and Chinese language takeaway demand.
Festive shopper habits had been additionally evident, with gross sales of pigs in blankets accelerating week-on-week earlier than Christmas, reaching 13,000 packs bought. Searches for turkey peaked on December 23 and 24.
Leigh Phillipson, industrial director at Simply Eat UK, stated: “December is a fast-paced month the place routines shift and comfort actually comes into its personal, we see clients leaning into acquainted consolation meals and last-minute treats as they have fun with family and friends.”
On New 12 months’s Eve, there was a 300% surge in orders for prosecco and champagne, with greater than 4,500 orders positioned within the ultimate hour of 2025, whereas New 12 months’s Day noticed gross sales of coconut water and sports activities drinks leap 132%.
“It was clear to see that clients shortly pivoted to restoration and more healthy selections on January 1, aiming to get off on the best foot and participate within the health-led traits that we’ll see proceed to realize momentum in 2026,” Ms Phillipson stated.
Chinese language takeaway orders doubled on December 24 and 31, with the delicacies attracting greater than 350,000 searches throughout the month.
Simply Eat Takeaway, which delivers groceries and takeaways to clients worldwide, took 653 million orders globally in 2024.
In December, Jitse Groen, the corporate’s founder, introduced he was stepping down after 25 years on the helm.
He was succeeded by Roberto Gandolfo firstly of the 12 months.
