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FCA wants buy now pay later sector to ‘thrive’ as firms prepare for regulation

February 11, 2026
in Business
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FCA wants buy now pay later sector to ‘thrive’ as firms prepare for regulation
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Purchase now pay later clients could have clearer info and should bear proportionate affordability checks underneath stronger protections coming into power from July, the Metropolis regulator has mentioned.

The sector will come underneath the the Monetary Conduct Authority’s (FCA) regulation from July 15 2026, and lenders will must be authorised by the regulator to supply BNPL merchandise.

BNPL companies can even be topic to the Shopper Responsibility, which the FCA oversees.

The obligation requires monetary companies to place clients on the coronary heart of what they do, together with when coping with clients and designing merchandise.

BNPL choices typically seem at on-line checkouts and so they allow individuals to unfold the price of purchases, which for some individuals, may make their funds simpler to handle.

However the merchandise have been controversial, with considerations that some individuals might be overstretching themselves financially and making borrowing issues worse.

The FCA mentioned that, underneath its supervision, shoppers ought to obtain clear, upfront particulars about their settlement, together with when funds will probably be due, quantities, and what occurs in the event that they miss a cost.

Lenders should additionally perform proportionate checks to verify clients can afford to repay what they borrow earlier than providing BNPL.

BNPL companies can even want to supply assist to clients in monetary problem, and, the place acceptable, direct them to free debt recommendation.

If one thing goes mistaken, shoppers can even be capable to complain to the Monetary Ombudsman Service (FOS).

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The regulator mentioned that its proportionate strategy will ensure that BNPL might be accessed by individuals if lending is sustainable and also will encourage companies to innovate and compete successfully in shoppers’ pursuits.

Sarah Pritchard, deputy chief govt on the FCA, mentioned: “We would like the purchase now pay later sector to thrive – it offers an necessary supply of credit score to many – and we’ll proceed to assist companies who wish to develop progressive new merchandise.

“However crucially, no-one must be lent to in the event that they’re unable to repay as a result of that might worsen their monetary scenario. Now Parliament has given us the powers, we’re putting in proportionate protections for the 11 million individuals who use it.”

The BNPL market has grown considerably in recent times, to succeed in over £13 billion in 2024, the FCA mentioned.

In line with its 2024 Monetary Lives Survey, 20% of UK shoppers, equating to 10.9 million adults, used BNPL within the 12 months to Could 2024.

People who find themselves combating their funds can seek for steerage on coping with debt on the Authorities-backed MoneyHelper web site.

Companies will be capable to register for the short-term permissions regime between Could 15 2026 and July 1 2026. Companies could have six months from the date the regime comes into power to use for full authorisation.

Peter Tutton, director of coverage, analysis and public affairs at StepChange Debt Charity, mentioned: “Purchase now, pay later is usually a useful approach for individuals to unfold prices. However like every type of credit score, it carries dangers when repayments grow to be tough. The absence of FCA regulation till now has solely heightened the danger of economic hurt for these counting on BNPL.

“Going ahead, individuals utilizing BNPL merchandise will probably be protected by affordability checks, constant assist from lenders and entry to the Monetary Ombudsman if issues go mistaken – these are all important safeguards for debtors utilizing any sort of credit score.

“We might urge anybody utilizing BNPL to all the time double examine that the repayments will probably be inexpensive, and if you’re struggling to repay, free and neutral debt recommendation is offered from charities like StepChange.”

Rocio Concha, Which? director of coverage and advocacy, mentioned: “Purchase now pay later has grow to be a preferred cost technique for a lot of shoppers – particularly for these managing tighter budgets.

“Nonetheless, as a result of it has to date been unregulated, shoppers paying this manner haven’t been made sufficiently conscious of the dangers connected with this type of credit score, such because the late charges which can apply and the potential of stepping into debt.

“Which? has campaigned for years for BNPL to be regulated and clearer info, correct affordability checks and entry to redress when issues go mistaken ought to give customers correct protections ought to they select this cost technique.”

Vix Leyton, a client professional at banking app thinkmoney, mentioned: “Bringing BNPL underneath regulation is totally the suitable transfer as a result of it places important guardrails round a product thousands and thousands depend on.”

Anne Pardoe, head of coverage at Residents Recommendation, mentioned: “These protections couldn’t come quickly sufficient.

“The rising BNPL market is driving extra individuals to our companies annually, with many struggling to repay credit score they’ll’t afford or falling behind on important payments.”

A spokesperson at BNPL supplier Clearpay mentioned: “We welcome regulation, which is able to set up a constant working surroundings and clear compliance requirements for all suppliers.”

A Klarna spokesperson mentioned: “These new guidelines will elevate requirements throughout the market.”

And a spokesperson for banking and finance physique UK Finance mentioned: “It’s proper that the product is regulated and our members welcome the applying of extra versatile regulation via the FCA.”



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