The Blues Tremendous Rugby Pacific franchise has introduced a brand new one-year partnership with LEGO New Zealand, marking the long-lasting model’s first ever sports activities partnership in New Zealand.
The collaboration brings collectively two organisations united by creativity, connection, and group, merging the imaginative world of LEGO bricks with the Blues’ “inspirational and purpose-led legacy” to encourage children and households to play each on and off the sphere.
As a part of the partnership, LEGO NZ will proudly assist a variety of initiatives together with LEGO Little Blues, LEGO Fill the Bus, and different community-based programmes designed to encourage kids and households to play, study, and construct collectively.
“Play has the unbelievable capacity to encourage and spark creativity in each youngster and we’re excited to accomplice with the Blues for the primary time ever, to assist reimagine how artistic play and sport can unite,” LEGO Australia and New Zealand VP basic supervisor Troy Taylor says.
“Now we have a shared mission to champion play and sport and are excited to create distinctive experiences that can have interaction and excite children and households throughout Aotearoa.”
Blues interim chief government Andy Roberts says the partnership represents an thrilling step in connecting sport, play, and objective.
“We’re proud to be LEGO New Zealand’s first sports activities accomplice. This relationship is all about constructing experiences that carry individuals collectively, spark creativeness, and have a good time group.”
Followers can look ahead to a variety of enjoyable, playful and unforgettable activations throughout the Blues’ 2026 season, the place creativity and rugby come collectively brick by brick.
