When Jana Submit founders Serzhan Tokay, Bolatbek Dalelkhanuly, and Almas Rysbekov launched their enterprise in 2022, the prospect of formally partnering with the mega-platform PinDuoDuo and Alibaba and transport over 5 million parcels in three years appeared possible, however extraordinarily difficult to implement. At the moment the Kazakhstan market was simply starting to get well from the pandemic: shopper demand was reviving, small and medium companies have been progressively getting again on their toes, and e-commerce and logistics have been reaching new ranges of development regardless of the difficult macroeconomic and geopolitical scenario. Through the lockdown, folks had turn out to be accustomed to the comfort and affordability of procuring by apps, and the recognition of digital and supply companies grew, changing into a sustainable development.
Right this moment, Jana Submit represents 6.5 billion tenge (about USD12 million) in investments, a extremely certified workforce of 200 folks, the capability to kind 4 million parcels per thirty days, 500 branches in Kazakhstan, 500,000 customers, two fashionable sorting facilities, over 2,000 jobs in Kazakhstan alone, and enlargement into the markets of Kyrgyzstan, Uzbekistan and Turkmenistan. All of that is the consequence not solely of the numerous efforts of quite a few professionals but additionally of sound goal-setting. The corporate’s founders outline the mission of the corporate merely: to empower folks by the digitalization of Kazakhstan’s logistics system. This says all of it. Jana Submit has been dedicated to the longer term from the very starting, all the time centered on folks, growing its enterprise by serving to them to take pleasure in a snug procuring expertise whereas saving cash.
This strategy is essentially as a consequence of Jana Submit’s European roots. Francisco Parrilla, a consultant of Portola Cyprus Restricted, admits that an important factor in such a enterprise is how successfully the enterprise mannequin is constructed and thought out, in addition to the success and timeliness of the strategic selections made by administration. All of that is current within the Jana Submit mission.
That is particularly related within the context of Kazakhstan’s growth of worldwide commerce relations. Thus, talking at a gathering of the Kazakh-Chinese language Enterprise Council on September 2, 2025, Kazakh President Kassym-Jomart Tokayev emphasised that Kazakhstan “absolutely helps and actively participates within the implementation of President Xi Jinping’s world initiative, ‘One Belt, One Street.’” Among the many key areas are transportation and logistics. Tokayev additionally famous that Kazakhstan accounts for roughly 85 % of floor transit visitors between China and Europe, and that with the addition of second tracks on the Dostyk-Moiynty railway part, the hall’s capability will improve fivefold. This context makes the event of logistics operators, significantly within the personal sector, extraordinarily vital – not just for competitors but additionally as a contribution to financial diversification, stability, and regional revenue development.
The key to Jana Submit’s reputation in Kazakhstan lies within the velocity and ease of its companies. Its intuitive and interactive portal permits clients to simply order items from Chinese language marketplaces similar to Pinduoduo, 1688, Temu, TaoBao, and JD.com, after which observe their supply in actual time. Greater than 2 million clients go to the app every day, and plenty of of them need not solely to purchase but additionally to collaborate.
“Our objective is to develop an ecosystem with small and medium-sized companies, creating jobs and opening up new alternatives. We offer our companions – in Kazakhstan, Uzbekistan, and Kyrgyzstan – with dependable development prospects and ready-made IT options. This fashion, we affect not solely the market but additionally folks’s lives, which absolutely displays the corporate’s mission,” explains CEO Almas Rysbekov.
Rising from a shared dream of a socially vital enterprise, Jana Submit has been coaching native entrepreneurs in e-commerce since its launch. Greater than 280 franchise branches have already opened throughout Kazakhstan, Uzbekistan, and Kyrgyzstan. The branches make the most of a technologically superior zero-touch buyer mannequin and supply extraordinarily quick order achievement. Multi-million investments are being directed into the development of a logistics heart in Almaty, scheduled to turn out to be operational in 2026.
Increasing logistics actually requires intensive infrastructure: warehouses, branches, transportation companies, IT options and customer support help. Jana Submit is thus stimulating the event of transportation, storage, and employment within the service sector. It’s price noting that the nation already advantages from the established enterprise processes of the nationwide operator, which units business requirements and gives a stable basis for the market’s growth.
Jana Submit can also be able to share its expertise and scale its IT startup. Particularly, the corporate is actively working to implement fashionable options for monitoring, optimizing supply routes, and enhancing general course of effectivity. Additionally it is continually enhancing its cellular app, accessible on Google Play and the App Retailer.
It’s notable that Jana Submit incorporates enterprise course of parts much like these of the state operator KazPost. This consists of making use of service requirements at pick-up factors in addition to consumer interfaces, enabling the corporate to compete within the logistics market not solely on worth but additionally on service high quality. Importantly, Jana Submit not solely delivers items but additionally interacts with the regulatory setting, serving to its Chinese language companions correctly enter the Kazakhstan market. The corporate advises them on registration, customs, taxes, and import laws, and makes interfaces and directions accessible, serving to them adjust to authorized necessities and requirements, thereby decreasing the “casual prices” related to violations, fines, and the chance of return or blocking of products.
In Central Asia, buyers have an interest not solely in Kazakhstan however in your entire area, which immediately primarily represents a “blue ocean” strategically positioned between Europe, Asia, and the Center East. All this gives Kazakhstan with direct entry to the principle markets of the Eurasian Financial Union, in addition to China and the Caspian area.
Thus, Jana Submit’s financial significance extends far past its courier service. The corporate is an element of a bigger course of by which Kazakhstan is growing new development drivers: logistics, digital commerce, integration with world provide chains, a shift towards innovation, and a discount in dependence on uncooked supplies. Corporations like Jana Submit should not simply native startups but additionally function very important hyperlinks between world megaprojects. Their success demonstrates Kazakhstan’s potential not solely as a transit hub but additionally as a growing platform for companies and commerce in Central Asia.
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