Reliance Retail has acquired actor-entrepreneur Priyanka Chopra Jonas’s world haircare model Anomaly, in a transfer that strengthens its push into the fast-growing magnificence and private care phase.The corporate, in a press launch, stated on Thursday that the deal offers it full possession of Anomaly’s emblems, model belongings and digital properties. Monetary phrases of the acquisition weren’t disclosed. “Via this acquisition, Reliance Retail brings full possession of the model’s mental property and digital ecosystem into its portfolio, enabling it to scale Anomaly by means of its expansive retail community and omnichannel platforms. The transfer aligns with Reliance Retail’s broader technique to deepen its presence within the fast-growing magnificence and private care class, leveraging its offline footprint and digital commerce platforms, together with Tira, to speed up model development and improve shopper accessibility,” stated the corporate.Launched in 2021 by Chopra Jonas, Anomaly is positioned as a clear, vegan and reasonably priced haircare model with a give attention to high-performance formulations.“Bringing Anomaly into our portfolio marks a strategic step in increasing our basket of new-age, high-growth magnificence manufacturers. Anomaly’s sturdy world positioning, clear formulation philosophy, and accessible pricing make it a compelling addition to our ecosystem,” stated Isha Ambani.She added that Reliance would work with Chopra Jonas to develop the model in India and abroad, utilizing its retail attain and shopper insights.Priyanka will proceed to be related to the model as Inventive Director, overseeing product innovation and model route. “This can be a defining second for Anomaly. What started as a deeply private journey has grown right into a model with actual function and world ambition, and Reliance Retail’s acquisition marks an thrilling new chapter,” she stated, as quoted within the press launch.She added that Reliance’s scale and experience would assist increase Anomaly’s attain throughout India and world markets, together with North America, the UK and the Center East.Reliance Retail stated India will probably be a key focus market going ahead, with plans to develop merchandise tailor-made to native hair and scalp wants. The acquisition additional expands its rising portfolio of premium and digital-first magnificence manufacturers.
