by Brian Aagaard, Founding father of Cooperhawk Enterprise Brokers
Promoting a small enterprise isn’t straightforward. Statistics present that 70 to 80 p.c of small companies by no means discover a purchaser. And right this moment’s market is especially difficult, as a rising variety of Child Boomers enterprise homeowners trying to retire are including to the stock daily.
Consequently, enterprise homeowners should be strategic. The next are some key elements that ought to be rigorously thought-about in case you hope to discover a purchaser in your small enterprise in 2026.
Ensure you are promoting for the best causes.
Many enterprise homeowners begin fascinated by promoting for the flawed causes, usually tied to frustration with short-term issues. For instance:
A nasty quarter or yr could make you’re feeling like promoting is the one method to keep away from massive losses.
Dropping a couple of contracts or purchasers could make you’re feeling just like the mannequin is failing.
Staff issues, whether or not with staff or companions, can go away you exhausted and considering that promoting can be the best method to deal with the drama.
For no matter cause, you’re feeling burned out, which is a state that may cloud anybody’s judgment.
Promoting for any of those causes will sometimes make the method tougher and end in a decrease sale worth. The higher transfer is to step again, clear the top, and regroup.
The challenges listed above, which might really feel daunting, can often be addressed by bringing in new enterprise or making good changes. And in case you are actually set on promoting, slowing down, refocusing, and getting again to the fundamentals will put you in a stronger place and make the enterprise extra enticing to a possible purchaser.
Know the indicators that you just’re able to promote.
Robust monetary and operational well being are positively prime indicators {that a} enterprise is able to promote. Discovering a purchaser who pays prime worth might be a lot simpler when income is strong, money circulate is wholesome, and the crew is in place, particularly when the enterprise has been steadily working at that degree for some time.
As soon as enterprise well being is established, it’s simpler to maneuver successfully when different indicators that point out it might be time to promote start to floor. For instance, an excellent time to consider promoting is when the enterprise has peaked. You could have put within the blood, sweat, and lengthy hours wanted to make the enterprise profitable, and there’s not a lot left to squeeze out. It could make sense at that time to search for a brand new proprietor who can step in and take it to the following degree.
A shift in priorities that makes the thrill about enterprise begin to fade is one other clear signal it’s time to promote. You’ll know you’ve arrived at this stage when the thought of rising the crew, increasing the enterprise, or implementing new know-how begins to really feel extra disturbing than motivating.
For a lot of homeowners, promoting is absolutely about getting time again. By passing the baton, you get extra time with household, time in your well being, and time to do the stuff you put aside whereas constructing the enterprise. Deciding it’s time to step again and benefit from the fruit of your labor isn’t a foul cause to promote.
Have interaction your skilled crew early.
You must attain out to your skilled crew as quickly as attainable when you begin seeing indicators that it’s an excellent time to promote. Beginning the dialog early along with your CPA, monetary advisor, lawyer, and a enterprise dealer or advisor will make sure you don’t overlook key points that would hinder a sale.
For instance, a powerful assist crew could be particularly useful in guaranteeing your financials are cleaned up. Potential patrons lose confidence shortly if the numbers aren’t clear, the documentation isn’t organized, or the vendor can’t clearly clarify the enterprise and/or financials. Lenders who aren’t impressed by financials will stroll and, usually, inform the client to stroll, too.
Proactively organizing key enterprise elements enhances attractiveness to patrons and streamlines the transaction course of. Leaning on the experience of pros lets you command a premium for what you could have labored so onerous to construct.
For 2026, consultants anticipate to see strong gross sales exercise throughout a number of forms of companies, together with private and residential well being providers, skilled residence providers and commerce companies, and technology-enabled firms centered on AI, software program, and IT providers. On the finish of the day, nonetheless, patrons might be drawn to companies that supply room to develop and could be taken over and run with out a lot disruption. You’ll be in an excellent place to draw a purchaser in case you can clearly display regular and dependable money circulate, that good processes and know-how are in place, and that operations don’t rely too closely on the proprietor.
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Brian Aagaard, Founding father of Cooperhawk Enterprise Brokers, is a seasoned skilled with many years of expertise throughout each company and privately held firms. After a protracted and profitable profession within the company and personal sector world and having spent the final 10 years with one in all Minnesota’s main enterprise brokerages, Brian launched Cooperhawk to convey a private, relationship-driven strategy to enterprise brokerage.Â
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