Newcastle United have unveiled a significant new international partnership with Guinness, bringing collectively two immediately recognisable names with passionate followings internationally.
The deal will see the world-famous Irish stout – alongside Guinness 0.0 – poured all through St. James’ Park, from the concourses to hospitality lounges, giving Magpies followers a recent matchday ritual to get pleasure from.
Guinness had already proven early assist for the Toon Military this summer season, backing the membership’s unique fan occasion in South Korea throughout their pre-season tour.
Over 250 supporters joined Newcastle gamers and legends for a day of leisure, giveaways, and, naturally, a couple of pints – a celebration of the black-and-white devoted’s spirit, whether or not at dwelling or on the opposite aspect of the globe.
Newcastle United’s Chief Business Officer, Peter Silverstone, mentioned: “Newcastle United and Guinness are two iconic international manufacturers that had been destined to unite. They may assist us ship unforgettable experiences for supporters in Newcastle and throughout the globe.”
Somnath Dasgupta, Advertising and marketing Director International Sports activities Partnerships at Guinness, added: “Newcastle United is a well-known one-city membership with a passionate fanbase that transcends geographies to succeed in into all corners of the world. We’re extremely excited to additional scale and deepen our affiliation in soccer, and kick-off new rituals with the Geordie devoted worldwide.”
From the Gallowgate Finish to Guinness followers worldwide, the partnership guarantees to mix soccer and stout into one thing particular.
How Newcastle Brown Ale will really feel about it although… nicely, that’s a dialog finest had over a pint.
