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Home Breaking News

‘Most trusted’ Kiwi food brand loses battle with supermarket duopoly

March 12, 2026
in Breaking News
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‘Most trusted’ Kiwi food brand loses battle with supermarket duopoly
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Opinion: Wattie’s was based by Sir James Wattie in Hastings, in 1934. As soon as, the title was synonymous with the Kiwi-grown fruit and veggies that New Zealand’s households served up on their dinner tables. It recurrently topped its classes within the Reader’s Digest Most Trusted Model survey.

Now, it’s getting harder to seek out the model in supermarkets – and shortly its greens will disappear from the freezer part totally.

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