e27 has been nurturing a supportive ecosystem for entrepreneurs since its inception. Our Contributor Programme gives a platform for sharing distinctive insights. As a part of our ‘Contributor Highlight’ sequence, we shine a highlight on an excellent contributor and dive into the vastness of their data and experience.
On this episode, we function Jayce Tham, Co-Founder and Chief Businesswoman of CreativesAtWork and Co-Founding father of Expensive.AI.
A seasoned inventive trade chief, Tham bridges inventive expertise, freelance ecosystems, and next-generation AI. Since launching CreativesAtWork in 2012, she has constructed a cross-border, on-demand expertise community spanning branding, design, video, and manufacturing, serving to companies scale with agility and strategic readability.
In 2023, she co-founded Expensive.AI, Singapore’s first generative AI content material manufacturing studio, targeted on democratising AI for creators and types. By means of its Academy, she has skilled a whole lot of execs throughout the area in generative AI for storytelling and content material workflows. She additionally led the launch of AICon 2025 and is creating GenTube to foster inclusive, accountable innovation inside the GenAI inventive neighborhood.
Within the sections under, she displays on her journey, the teachings she’s realized, and what retains her going.
How I discovered my place
At the moment, I work on the intersection of creativity, expertise, and human potential — supporting freelancers, creators, and organisations as they navigate the way forward for work. Wanting again, my profession wasn’t formed by one defining second, however by a sequence of pure progressions, the place one expertise led organically to the subsequent. If there’s a constant driver, I’d say it’s my want to contribute in a means that feels significant and purposeful, which has regularly guided the alternatives I made alongside the best way.
A perspective that advanced over time
I used to imagine that velocity, productiveness, and being consistently busy had been indicators of fine work. Over time, I realised that readability, that means, and human connection are much more helpful, particularly in an age the place AI can optimise virtually the whole lot. With out goal, effectivity merely results in exhaustion, not progress.
Additionally Learn: From freelancer to Founder: How AI empowers people within the new financial system
The issue I’m targeted on fixing
Many founders and operators wrestle to chop via the rising noise of AI-generated content material. My work helps them make clear their tales and create content material that genuinely resonates with their audiences — not louder, however extra significant. In an age of abundance, relevance and belief matter greater than quantity.
The startup dialog we’re nonetheless not having
The rising disconnect between speedy AI adoption and human readiness. Instruments are advancing quicker than our capability to rethink roles, worth creation, and identification at work. The chance lies in designing programs the place people and AI develop collectively, not in parallel.
Why I write
e27 sits on the coronary heart of Southeast Asia’s startup ecosystem, and contributing felt like a pure method to share what I’m seeing on the bottom. I don’t contemplate myself a pure author, however writing provides me the area to decelerate and assume extra clearly. Most concepts come from each day conversations with companions and freelancers — they normally begin with curiosity, and develop from there.
Additionally Learn: The freelance financial system 2.0: Within the age of AI
My recommendation for aspiring thought leaders
Be genuine. Write what you genuinely imagine in and what your coronary heart is attempting to say, not what you assume sounds sensible or spectacular. When the intention is trustworthy, readability follows naturally.
Influences that formed my pondering
I’ve been influenced by a variety of individuals: mentors, companions, freelancers, and even my six-year-old niece, who at all times jogs my memory to see issues in another way. I additionally flip to podcasts like Assume Quick, Discuss Good and McKinsey’s sequence for sensible insights. Persona-wise, I comply with thinkers like Seth Godin and Gary Vaynerchuk, who encourage me to mix authenticity with motion in my work.
What drives my curiosity
I’m at all times interested in how individuals discover that means in a world that appears to alter quicker than my passwords change. How do communities type? How does identification shift with expertise? How does creativity evolve past conventional work? I’ve additionally been attempting to play pickleball, however with out a lot success.
Check out Than’s articles right here for extra insights and views on her experience.
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The submit Jayce Tham: Rethinking creativity for Southeast Asia’s new AI financial system appeared first on e27.











