EXCLUSIVE: Euphoria Season 3 has already outdone itself, and the primary episode doesn’t even premiere for 10 extra days.
The second trailer, which debuted on-line Monday, hit 157M views inside 48 hours, Deadline can reveal solely. That makes it the most-watched returning unique trailer in HBO and HBO Max historical past throughout that timeframe, up 57% from the primary Season 3 trailer’s beforehand record-setting 100M views in two days.
Within the newest Season 3 trailer, Zendaya‘s Rue is interrogated by some Drug Enforcement Administration brokers about some dealings in Mexico.
Season 3 of Euphoria is about a number of years after the principle characters have graduated from highschool, marking a reasonably vital time bounce for the sequence. The most recent trailer additionally provides new glimpses at the remainder of the returning forged together with Hunter Schafer, Eric Dane, Jacob Elordi, Sydney Sweeney, Alexa Demie, and Maude Apatow.
As we talked about when Euphoria Season 3 first broke this report, not clear which sequence beforehand held it. HBO has touted the success of some high-profile sequence trailers previously, however not within the 48-hour timeframe. Final 12 months, The Final of Us Season 2 delivered a record-setting trailer with 158M world cross-platform views in three days. In 2019, the community mentioned the trailer for the ultimate season of Recreation of Thrones was historic with 81M views in 24 hours.
Euphoria exploded after its first season and has solely grown in recognition as a lot of its predominant forged have turn into stars in their very own proper. HBO says it’s now one of many most-watched sequence within the community’s whole historical past.
The sequence left issues on a excessive notice in 2022 when the Season 2 finale drew a sequence report viewers with 6.6M viewers throughout all HBO platforms. The season finale viewers was up 30% from the earlier week and surpassed the Season 1 finale in 2019, which earned 530,000 viewers.
Season 3 is more likely to be the sequence’ final, although there is no such thing as a official phrase on that but.
Euphoria is written, directed, and government produced by Sam Levinson. The sequence returns April 12 at 9 p.m. on HBO and will probably be obtainable to stream on HBO Max.
