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Craft beer model BrewDog may very well be offered off after the corporate began the method to search out new buyers.
The Scottish beer model not too long ago introduced plans to shut all of its distilling manufacturers, which means it might now not produce any of its spirits, together with Duo Rum, Abstrakt Vodka, and Lonewolf Gin, at its distillery in Ellon, Aberdeenshire.
The corporate, which was based in 2007, stated it made the choice to deal with its beer manufacturers, together with the highly-popular Punk IPA, Elvis Juice, and Hazy Jane.
Now, in a press release, a spokesperson for BrewDog stated the corporate had appointed Alix Companions to “help a structured and aggressive course of to guage the following section of funding for the enterprise.”
The assertion stated: “As with many companies working in a difficult financial local weather and going through sustained macro headwinds, we often assessment our choices with a deal with the long-term power and sustainability of the corporate.
“Following a 12 months of decisive motion in 2025, which noticed a deal with prices and working efficiencies, we now have appointed AlixPartners to help a structured and aggressive course of to guage the following section of funding for the enterprise. It is a deliberate and disciplined step with a deal with strengthening the long-term way forward for the BrewDog model and its operations.”
Though no selections have been made, a sale is into account.
In a statment BrewDog added: “BrewDog stays a world pioneer in craft beer: a world-class client model, the No.1 unbiased brewer within the UK, and with a extremely engaged world group. We consider that this mix will entice substantial curiosity, although no last selections have been made.”
In keeping with experiences by Sky Information, AlixPartners had begun sounding out potential patrons in the previous few days.
The corporate, which has 72 bars worldwide and 4 breweries in Scotland, the US, Australia, and Germany, stated its breweries, bars, and venues will proceed to function as regular. It employs 1400 individuals throughout the organisation.
BrewDog’s founders James Watt and Martin Dickie are the corporate’s main shareholders alongside non-public fairness firm TSG, which invested £213 million in 2017, making it a 21 per cent shareholder.
In 2024, the beer model grossed £357 million in gross sales, and it’s a main unbiased brewer with 4 per cent market share within the UK grocery market.
