Apple TV+ undergoes “vibrant new” rebrand to become… Apple TV

Apple TV+ introduced it is going to be rebranding and adopting a “vibrant new id” by altering its identify to Apple TV.

The streamer quietly introduced the information on the backside of a press launch concerning the F1 streaming premiere date, which can make its international streaming debut Dec. 12.

“Apple TV+ is now merely Apple TV, with a vibrant new id,” the press launch notes.

This marks the primary time the streamer has modified its identify since launching in November 2019.

The corporate didn’t share when the change will go into impact. The streamer’s web site nonetheless options the previous identify whereas current press supplies have already adopted the change.

This information comes simply weeks after Apple TV introduced a 30% worth enhance for all subscribers.

The month-to-month value for Apple TV elevated $3 from $9.99 a month to $12.99 as of Aug. 21.

Apple TV stays one of many few ad-free streaming platforms that doesn’t provide tiered subscriptions to customers. Nevertheless, there are rumors that might change within the coming months, per The Hollywood Reporter.

The outlet notes there was chatter that Apple will observe Netflix’s lead in introducing ad-based tiers for subscribers.

Whereas a minor identify change received’t scare subscribers away, the next price ticket and extra adverts simply would possibly.

However Apple TV has cemented itself within the streaming panorama with its star-studded library of authentic content material similar to The Morning Present, Severance, Shrinking, and extra.