Crime scene tape surrounds the perimeter of Utah Valley College after Turning Level USA CEO and co-founder Charlie Kirk was shot and killed , Saturday, Sept. 13, 2025, in Orem, Utah. Social media is selling completely different views of why the shooter acted.
Lindsey Wasson/AP
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Lindsey Wasson/AP
When Vice President Vance hosted an episode of conservative activist Charlie Kirk’s podcast on Monday, he blamed an “extremely harmful motion of left-wing extremism” for Kirk’s assasination. That very same night time, speak present host Jimmy Kimmel mentioned the “MAGA gang” was desperately making an attempt to characterize the killer as “something aside from one among them.” Kimmel was suspended indefinitely for his feedback, elevating issues about free speech.
The disparate statements from the conservative vp and the liberal speak present host revealed a troubling truth: there’s a deep schism in how People perceive the assassination that occurred just a little greater than every week in the past.

Black tape crosses out a Mickey Mouse T-shirt throughout an illustration in response to the suspension of Jimmy Kimmel’s late-night present outdoors of The Walt Disney Studios in Burbank, Calif. Kimmel’s feedback in regards to the shooter sparked an outcry on the political proper.
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Jae C. Hong/AP
That hole is being widened by social media. Greater than half of U.S. adults now get their information typically or typically from social media platforms, and people platforms are fragmenting how People view what’s occurring.
American politics has lengthy been residence to conspiracies and even fracturings of understanding round occasions, mentioned Nicole Hemmer, a professor of historical past at Vanderbilt College.
“What’s new is the velocity at which all of that is shared, the benefit of entry that folks should it, and the algorithmic push,” she mentioned.
“I’ve seen essentially the most horrible factor and it’s essential to see this too”
Social media disseminated the act of violence that took Charlie Kirk’s life in a matter of minutes.
Kirk had simply opened his occasion at Utah Valley College and lots of college students have been filming with their telephones when a single shot rang out. Throughout the hour, movies of his dying flooded the net. The pictures have been uploaded and reuploaded by information retailers, impartial journalists, influencers and others.
From a forensic perspective, the pictures constructed up a remarkably constant model of a serious information occasion simply moments after it had occurred. A number of movies, along with an announcement from the college, advised the sniper had lain inclined on the roof of the Lossee Middle roughly 135 yards away from his goal. The rifle shot rang out at 12:23 native time.
The graphic pictures of Kirk’s dying bought tens of millions of views and hundreds of repostings on websites together with X and Instagram, and that was precisely the purpose, Hemmer mentioned. For individuals who have been filming, sharing the content material is a part of processing: “It is like, ‘I’ve seen essentially the most horrible factor and it’s essential to see this too, as a result of that is the one approach you are going to grasp what occurred.'”
However Hemmer added, the selection of others to reshare is pushed by the truth that social media “rewards this sort of excessive content material.” Many who re-shared the pictures are being profitable and gaining followers off of it, she notes. “That is simply a part of the motivation construction of media at present,” she mentioned.
These preliminary pictures of the occasion drive engagement on-line however they do not present any context as to why the taking pictures occurred, mentioned Renee DiResta, an affiliate analysis professor on the McCourt Faculty of Public Coverage at Georgetown College.
“When one thing occurs, we go to our telephone, we begin hitting that refresh button… ready to see the newest bit of knowledge on the prime of our feed,” she mentioned. “There’s an expectation that new info ought to be obtainable to us each time we open that app.”
“Social media is spreading worry,” added Darren Linvill, co-director of the Media Forensics Hub at Clemson College. To abate that worry, persons are hungry for info. “After we cannot get it, we will fill that void with one thing.”
Influencers take cues from platforms’ incentives
Enter the influencers. The earliest takes on a platform like X are the almost definitely to achieve traction by algorithmic search, which suggests they are often monetized and used to develop audiences. “That creates a perverse incentive for individuals to only be first even when they have no info so as to add,” mentioned DiResta.
Certainly, outstanding influencers have been fast to offer theories, or on the very least context, relying on their political lens. Some reminded their followers that Kirk had been in battle with a far-right group known as the Groypers, and advised the shooter could have been one among them. Others mentioned the taking pictures itself was proof of the rising militarization of the left. Later, after further particulars emerged, nonetheless others mentioned the shooter was motivated by nihilistic online game tradition.
“Every of those narratives exists inside completely different communities,” Linvill mentioned. As new particulars emerged, the communities bent them to their respective narratives.

The arrest of the alleged shooter, 22-year-old Tyler Robinson, has performed little to quell the talk over why he acted.
AP/Utah Governor’s Workplace
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AP/Utah Governor’s Workplace
After 22-year-old Tyler Robinson surrendered to authorities, some started highlighting his upbringing in an apparently conservative family. Others regarded for clues in his Halloween costumes. On the precise, many pointed to Robinson’s private relationship along with his roommate, who court docket paperwork say is a organic male within the strategy of transitioning genders.
Maybe nowhere was the battle over that means as pronounced as with the cryptic messages etched into the bullet cartridges by the shooter. Proper-wing influencers rapidly forged them as a transparent signal of the shooter’s presumed leftist ideology, whereas others identified their roots in extraordinarily on-line online game tradition.
A extra complicated view emerges
The day after Vance and Kimmel made their feedback, a charging doc filed by authorities in Utah instructed its personal story of the killer.
Robinson had grown up in a conservative family however had began to lean to the political left, with a particular concentrate on homosexual and trans-rights, in keeping with the doc. His mom allegedly instructed legislation enforcement that these altering views did seem like a motivating issue behind taking pictures Kirk, who recurrently attacked trans individuals.

An individual carries an indication that reads “Who killed Charlie” at a makeshift memorial for right-wing activist and Turning Level USA founder Charlie Kirk outdoors of their headquarters in Phoenix, Arizona. Social media has been fertile floor for hypothesis round what motivated the alleged killer, Tyler Robinson. It has additionally unfold many conspiracy theories in regards to the killing.
CHARLY TRIBALLEAU/AFP
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CHARLY TRIBALLEAU/AFP
“The man [Charlie Kirk] spreads an excessive amount of hate,” Robinson mentioned, in keeping with the doc.
On the similar time, assertions by right-wing influencers that Robinson was a part of an alleged bigger, violent motion on the political left are, to this point, unfounded. Robinson acted alone, in keeping with the charging doc, and no one, not even his roommate and associate, seemed to be conscious that he had determined to kill Kirk. Textual content messages within the charging doc additionally present that he had solely determined to conduct the assassination “a bit over every week” earlier than he carried it out, additional suggesting he was a lone actor.
Lastly, the cryptic messages on the bullet cartridges did certainly appear to be an try to achieve standing on-line. “The [expletive] messages are principally an enormous meme,” Robinson texted to his associate, in keeping with court docket paperwork. “If I see ‘notices bulge uwu’ on [Fox News] I might need a stroke.”
Hemmer mentioned that the image painted by the charging doc undercuts each the phrases of Vance and Kimmel previously week.
The shooter was not “one among them” as some assume Kimmel implied along with his joke in regards to the MAGA gang, however equally there isn’t a proof that he’s a part of a wider motion of “left-wing extremism”.
(Hemmer additionally notes, nevertheless, a late-night host making a factually doubtful assertion in a monologue is “not the identical as mobilizing the facility of the state” towards political enemies.)
However nuance fails in on-line platforms designed to spice up and maintain engagement and promote content material prone to provoke a response from customers. Already, social media pundits on the left are questioning whether or not the texts and interviews within the charging paperwork are actual. In the meantime, these on the precise are agitating to declare left wing activists as terrorists.
Behind all of it, Linvill mentioned, the expertise is fueling an historic human intuition: “Individuals need to consider what they need to consider.”
NPR’s Shannon Bond contributed to this report.















