Zinc Media Group has launched an AI-focused label referred to as Cicada. Zinc is the factual-focused UK-based manufacturing and distribution group that owns Brook Lapping, Rex, Supercollider and Tern amongst different prodcos.
Throughout its group, Zinc mentioned it generated a number of million kilos of synthetic intelligence-related income in 2025 from business commerce, AI-powered TV commercials and different work. Cicada will centralize Zinc’s AI exercise and supply experience and assist to its manufacturing corporations, branded content material and post-production items, and shoppers.
Exhibits popping out of Zinc embody the latest two-part BBC doc Brexit: A Very British Civil Conflict, Nick Cave’s Veiled World for Sky, and Nat Geo’s The Infinite Explorer With Hannah Fry.
Zinc’s Chief Expertise Officer, Olly Strous, will lead Cicada. He’ll work with Jenny Springett. She joined Zinc’s leisure label Electrical Violet final yr in a improvement position and shall be AI Innovation Lead for Cicada.
“Cicada is about two issues: creativity that makes folks cease scrolling, and productiveness that truly delivers ROI,” Springett mentioned. “AI can do each, and we’re constructing the proof of that right here.”
“Cicada is a playground with a function,” mentioned Olly Strous, CTO of Zinc Media Group. “We’re working with our colleagues throughout the group to raise and improve their already distinctive work throughout movies, occasions and content material and showcasing what AI can do, for our shoppers, our labels and the broader business.”
Producers and manufacturing teams are more and more introducing a proper AI position or model inside their organizations because the business grapples with learn how to incorporate the tech into workflows and making and promoting content material.
