Actor. Comic. Producer. Underwear mannequin?
Will Ferrell is the unlikely star of a brand new Skims marketing campaign — or fairly, his athlete alter ego is.
The 58-year-old Emmy winner stars as ageing professional golfer Lonnie Hawkins within the upcoming Netflix present “The Hawk,” and gamely stripped all the way down to his tighty whities in character to advertise his newest venture.
Skims’ Instagram account shared six pictures of Hawkins in his skivvies on Monday, together with the caption, “@LonnieTheHawk is aware of he’s nonetheless obtained it.” (The fictional golfer’s account has already racked up over 70,000 followers.)
Within the pictures, Ferrell’s character fashions the model’s males briefs together with a tank prime, tube socks and his signature “Hawk” visor and puka shell necklace.
Skims co-founder Kim Kardashian even narrated a corresponding video spot, by which Ferrell’s character hits the golf course in his skivvies.
“His physique says retire. His Skims say another spherical,” Kardashian deadpans, calling Skims “constructed for males who nonetheless know they’ve obtained it.”
Ferrell and Kardashian teased their collaboration a couple of weeks in the past on Instagram, with the truth icon educating the athlete methods to snap the right selfie.
The caption on the pair’s joint add reads, “My identify is Lonnie Hawkins. That is an Instagram submit. Please remark if I posted it. Thanks Kim for serving to me submit. Is that this going by? Can folks see it. Remark under for those who can see this submit. Please use all caps.”
Ferrell joins an extended listing of well-known Skims marketing campaign stars; Nelly Furtado, Hailey Bieber, Kylie Jenner, Cardi B and Charli XCX are among the many many celebs who’ve posed for Kardashian’s firm up to now.
And whereas Skims’ males’s line hasn’t been round for fairly as lengthy, Usher and Publish Malone have appeared in previous advertisements as effectively.
“The Hawk” hits Netflix on July 16.
