Cape City Tourism Sweeps the Worldwide Tourism Movie Competition Africa with Triple Gold
In a stunning show of artistic and advertising excellence, Cape City Tourism (CTT) has received not one, not two, however three Gold Awards on the prestigious Worldwide Tourism Movie Competition Africa (ITFFA). The awards recognise the town’s excellent contributions to tourism, filmmaking, and vacation spot advertising, and sign to the world that Cape City is a world-class vacation spot and storyteller.
THE WINNERS ARE:
GOLD: Go All Out Cape City (Class: Pleasure Tourism)
GOLD: My Cape City: Armani “Mr Poppins” Minani (Greatest Episode of a Tourism Marketing campaign)
GOLD: My Cape City (Greatest Tourism Marketing campaign 2026)
Based in 2019 by Caroline Ungersbock and James Byrne, the ITFFA is the one competition of its sort on the African continent, honouring distinctive and modern video content material that promotes tourism locations, merchandise, and providers throughout all platforms worldwide. From TV adverts and social media campaigns to documentaries and promotional movies, the competition celebrates the storytellers who encourage travellers to attach and uncover.
Tourism is the lifeblood of Cape City’s economic system, supporting hundreds of jobs and driving development throughout communities. Successful at a global competition of this calibre sends a robust message to the worldwide journey business: Cape City’s story is being informed with creativity, authenticity and function.
“Three Gold Awards on the ITFFA, that is all the pieces,” says Briony Brookes, Chief Advertising Officer of Cape City Tourism.
“This recognition reveals that the world responds while you lead with reality. ‘Go All Out Cape City’ and ‘My Cape City’ weren’t constructed round postcard moments however round folks. The grit, the heat, the complexity that makes Cape City in contrast to wherever else on earth. That’s the story we got down to inform, and these awards affirm we informed it properly. For our artistic groups, for this metropolis, and for each Capetonian who appeared in entrance of our cameras and trusted us with their story, this one’s for you.”
Alderman James Vos, Mayoral Committee Member for Financial Development and Tourism, Metropolis of Cape City, provides:
“These awards are a robust endorsement of the strategic funding in vacation spot advertising and reinforce Cape City’s place as Africa’s main tourism vacation spot. In a extremely aggressive world tourism panorama, this recognition boosts the town’s visibility, drives traveller curiosity and customer arrivals, and creates financial alternatives for Cape City’s folks.
Tourism stays central to Cape City’s financial development technique, and campaigns of this calibre are precisely what appeal to guests, generate income and help jobs throughout our metropolis.
Whereas we rejoice this achievement, we’re equally targeted on what comes subsequent: increasing the unfold of tourism advantages throughout extra communities, creating larger demand for native services, and securing extra ahead bookings that translate into jobs and financial development.”
The competition’s founders imagine that tourism storytelling has the facility to form perceptions, construct connections and encourage folks to expertise a vacation spot for themselves.
“The simplest campaigns inform genuine tales that resonate with audiences and depart lasting impressions, and Cape City Tourism delivered precisely that,” says Caroline Ungersbock, ITFFA Co-founder and Administrative Director.
“From the daring vitality of ‘Go All Out Cape City’ to the deeply human storytelling of the ‘My Cape City’ marketing campaign, their movies captivated audiences and judges alike. Three Gold Awards in a single evening is extraordinary, and it’s great to see an African vacation spot elevating the bar for artistic, impactful storytelling on the world stage,” she provides.
James Byrne, ITFFA Competition Director, agrees.
“Cape City Tourism did greater than meet the usual this yr; they set it. The ITFFA honours the perfect in tourism filmmaking, and these three awards converse to a vacation spot that is aware of who it’s, tells its story with confidence, and delivers it with world-class artistic execution. Cape City Tourism deserves each considered one of them.”
Watch the award-winning content material:
