If the shoe matches, why cease at one pair? Alexia Ioannou definitely would not.
The founding father of nou constructed her style eye looking down uncommon classic treasures from labels like Valentino, Emilio Pucci, Fendi, Dolce&Gabbana, Dior, Manolo Blahnik, and Chanel earlier than turning that keenness into her personal footwear line full of playful prints, daring colours, and vintage-inspired silhouettes.
“Shifting from curation to design was a pure evolution as a result of I seen a void within the fashionable market,” Ioannou tells ET.
“The trade had stopped taking dangers with the daring colours and playful patterns that after outlined nice design. I needed to create items that captured that classic aesthetic however had been constructed for contemporary dwelling.”
From animal-print heels to bridal-ready mules, nou footwear are designed to really feel particular sufficient to spark dialog, whereas nonetheless being sensible sufficient to put on on repeat.
“My design course of is instinctive, however extremely tactical,” she explains.Â
“I pull from each period, mixing a ’70s match with ’90s {hardware} or an surprising coloration reference till it feels fully nou.”
And in accordance with Ioannou and celeb followers together with Addison Rae, a standout shoe could make even essentially the most low-key outfit really feel immediately cooler.
“Put on them with a fantastic pair of classic denims, our signature white tank, or a $10 thrifted gown,” she shares.Â
“I really like listening to from clients who get stopped of their tracks by strangers asking about their footwear.”
As for preserving classic finds and new favorites alike, Ioannou needs footwear to be handled extra like décor fairly than one thing tucked away in storage.
“I do not imagine in hiding footwear in bins,” she notes. “They need to be displayed in your closet like artwork. Sneakers are supposed to be worn, seen, and lived in. A pair that is a bit of tough across the edges is only a signal of a shoe well-loved.”
And when her assortment wants a bit of TLC, she retains it easy: “A fast journey to the cobbler for a resole is all it takes to maintain them wanting good for the lengthy haul.”
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