Watch: Spike Jonze Directs Zendaya in Surreal ‘Form of Goals’ Advert
by Alex Billington April 10, 2026Source: YouTube
Dream On? Time for one more dose of “however when will Spike Jonze ever directed a brand new film?” distraction. Alas there’s nonetheless no phrase on if he is directing a characteristic movie mission anytime quickly. However whereas we wait, patiently for it to occur in the future, he’s nonetheless whipping up loopy artistic and peculiar and distinctive commercials and quick movies. Final yr we posted his Gucci quick movie The Tiger (co-directed by Spike and Halina Reijn) alongside together with his “Sometime” Apple AirPods business with a dancing Pedro Pascal; and in addition in 2024 his good “All My Love” music video that includes then 99-year-old Dick Van Dyke dancing round his house. One factor is for certain – Spike Jonze actually loves making his actors dance in his commercials! And I’ll proceed to characteristic his new promoting work – even when it simply shameless advertising for companies. Jonze’s newest creation is that this “Form of Goals” advert for the Swiss shoe firm known as On that includes Zendaya getting funky attempting to decorate herself. Sure it is only a clothes advert however it’s enjoyable & intelligent & quirky. Which is what all of us love about Spike.
Due to The Movie Stage for the tip on this. Temporary intro from On’s YouTube: “Welcome to Zendaya’s Dream Lab 💠Discover the co-designed assortment by On, Zendaya and Legislation Roach.” This quick movie business is written and directed by acclaimed American filmmaker Spike Jonze (additionally director of the movies Being John Malkovich, Adaptation, The place the Wild Issues Are, Her, Beastie Boys Story) – he additionally lately made Dick Van Dyke’s “All My Love” music video and The Tiger quick for Gucci. Spike additionally directed the astonishing “Welcome Residence” advert for Apple. This marketing campaign is for On’s new Dream Lab assortment designed by Zendaya x Legislation Roach (her private style guru) – data right here. “Zendaya’s artistic spirit is felt in each element — shaping how efficiency & type come collectively. Premium design is embedded in our DNA, and this launch displays the tradition of curiosity and collaboration that continues to form our work.” Cool to see Spike at all times having enjoyable with all the pieces he makes. For more information head to YouTube. To observe extra shorts, click on right here. Ideas?
