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Shopping for second-hand has been the primary selection for one in 10 shoppers when buying gadgets aside from meals to this point this 12 months, in accordance with a survey.
Some 8% of individuals of all ages report utilizing reselling websites as their important approach of shopping for non-grocery items to this point in 2026, rising to fifteen% of these aged 18 to 24, the ballot for KPMG discovered.
Based mostly on private earnings, these incomes between £30,000 and £35,000 have purchased essentially the most utilizing resale platforms this 12 months.
A 3rd of individuals (33%) say they’ve bought an merchandise through a reselling web site this 12 months, averaging 5 gadgets throughout all age teams.
These incomes between £35,000 and £40,000 say they’ve bought essentially the most gadgets, on common, KPMG discovered.
A fifth of individuals (18%) have but to promote an merchandise on reselling websites this 12 months, however plan to take action in some unspecified time in the future.
Requested which finest described the kind of retailer they’ve purchased non-grocery gadgets from, 21% mentioned they primarily shopped on-line from UK marketplaces resembling Amazon or retailer websites resembling Tesco or B&Q.
A fifth (19%) shopped primarily within the shops of well-known UK retailers and 14% primarily purchased gadgets on-line from UK shops.
Some 5% shopped primarily solely from worldwide marketplaces resembling Shein or Temu, 5% primarily from unbiased UK retailers, and 14% mentioned that they had not purchased something that was not groceries.
Linda Ellett, head of shopper and retail for KPMG UK, mentioned: “The expansion of consumer-to-consumer promoting platform use is shaking up the UK retail panorama, with a mixture of things growing the recognition of shopping for and promoting pre-loved items.
“These vary from the flexibility to purchase cheaper, making some more money, shopper perception in sustainability, the vary and high quality of things provided, by to the simplicity and comfort of use.
“Resale recognition is impacting the buying of recent gadgets on the excessive avenue and reacting to the clear demand case for reselling and pre-loved gadgets, some retailers are introducing their very own reuse companies – providing refurb and authenticity as potential causes to decide on them over a consumer-to-consumer platform.
“With the price of residing remaining excessive and sustainability a shopper precedence, reuse development seems to be set to proceed.”
OnePoll surveyed 3,000 UK shoppers between March 5-16.

















