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Home Breaking News

Throwaway gold: How data can tap into the unrealised potential in plastic waste | e27

March 1, 2026
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Throwaway gold: How data can tap into the unrealised potential in plastic waste | e27
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When fascinated with plastic waste, customers concentrate on what they see. There’s the 5 ‘R’s of waste administration: refuse wasteful merchandise, cut back these you need to purchase, reuse what you have already got, repurpose items which are now not reusable, and recycle no matter is leftover. 

Unseen by residents, there’s a complete economic system constructed on plastic waste. Or, there may very well be, if there was the infrastructure for it.

Presently, 86 per cent of recyclable plastics usually are not being recycled, a waste that may very well be price as much as US$120 billion worldwide.

One issue blocking entry to those misplaced billions– there isn’t sufficient knowledge.

With over 8 billion tons of plastic coming into the ocean yearly, there’s a world plastic waste disaster. But, on account of inconsistencies throughout the worldwide plastic worth chain, there may be patchy knowledge on how plastic will get there and the place it passes on the best way.

With simply 5 Asian international locations contributing nearly all of ocean plastic waste, the issue is washing up on Southeast Asian shores.

However one individual’s waste will be one other individual’s alternative. From knowledge to discarded items, the plastic waste disaster gives loads of gas for an entrepreneur seeking to innovate. 

Additionally Learn: COVID-19, the surroundings, and the tech ecosystem: what alternative is offered on the market for us?

The plastic waste economic system

From the extraction of sources to create virgin (or new) plastics to the manufacturing course of that varieties them into merchandise, every plastic merchandise embarks on an extended journey earlier than it’s recycled or discarded.

At every stage of this plastic journey, there are a number of stakeholders concerned. Formally, there are municipal waste administration providers.

However for a lot of international locations throughout South and Southeast Asia, waste is collected by a group of casual waste collectors. These folks seize waste earlier than it enters the ocean and assumes accountability for its subsequent step. 

Like a lot casual labour, it’s unstable. The pay is poor, trapping staff in a cycle of reliance on merchandise offered in low cost and unrecyclable sachets, which make up a good portion of plastic waste.

Modifications in demand can render a complete day’s work nugatory. It’s arduous labour, in unsanitary circumstances, usually with out the structural assist of sick pay or healthcare. 

In India, startups like Nepra are starting to create technological options to empower casual waste staff by automating and centralising plastic sorting, gross sales, and funds.

It is a superb preliminary step, however we have to aspire to extra complete options. Assume, a complete overhaul of the plastic waste administration system led by these manufacturing the waste, supported by the governments which are (or usually are not) amassing and managing it. 

Additionally Learn: Briefly: New incubation programme for SEA’s plastic waste startups

Closing the plastics knowledge hole

Efficient options are hardly ever a results of a random collision; they want planning and experience underpinned by knowledge. Plastic waste knowledge, or the present lack thereof, may very well be vital in closing the hole that plastic waste leaks via.

There are three key phases within the plastic lifecycle the place higher knowledge may generate options.

Firstly, knowledge on plastic waste sources may reveal what components of plastic waste administration work effectively and what wants enhancing.

The difficulty will be quantified right into a solvable drawback assertion by figuring out the merchandise that develop into waste, how they’re discarded, and the way they evade waste administration. Knowledge helps to determine patterns and strengthen the waste administration system to stop them from repeating.

The following alternative that good plastics knowledge presents is figuring out when or the place plastic leaks out of the waste system.

Technological advances allow preventative measures, like distant monitoring of leakage hotspots, or AI may predict potential points for focused waste administration system upgrades. 

As soon as plastics are captured in methods, they are often managed higher. By making use of analytics to plastics recycling, provide chain actors will be extra seen, clear and environment friendly.

This permits higher repurposing of waste, uncovering alternatives to spend money on and invent new alternate options. Analysing waste may generate significant proof on the habits of customers, too.

Topolytics is one such rising data-driven participant. By amassing, aggregating and analysing knowledge on waste, they empower actors throughout the plastic waste worth chain to raised gather, handle and recycle plastic waste extra strategically.

Additionally Learn: Southeast Asia is in plastic waste disaster, and these 16 sustainable startups try to show issues round

What’s plastic waste price?

It could appear overkill to speculate a lot time and sources into amassing supplies which have already been discarded. However plastic waste is just rubbish when it’s handled as such. 

Our oceans are suffering from plastic that’s destroying ecosystems and filling the meals chain with dangerous microplastics – however this plastic waste may very well be producing earnings.

The World Financial institution estimates that S$8 billion of worth is misplaced every year by not recycling plastics in Malaysia, the Philippines, and Thailand alone. 

91 per cent of Southeast Asian customers are involved about plastic waste, however lower than half are at the moment prepared to regulate their buying patterns. Producers have a chance to satisfy shopper wants whereas decreasing their waste footprint.

The sphere remains to be open for leaders in recycled plastic to emerge. Some innovators are experimenting with new methods to repurpose non-recyclable plastics to create new merchandise from constructing supplies to furnishings and equipment.  

Plastic waste is the right case research to exhibit the ability of a round economic system– whereas the plastic worth chain is at the moment a disconnected collection of islands, looping them collectively would meet the fabric wants of customers, staff and producers alike. 

To that finish, Closing The Knowledge Hole Problem, an initiative run by The Flow into Initiative, in partnership with The Alliance to Finish Plastic Waste, goals to assist decision-makers and different stakeholders to create a greater high quality of information and advance a extra inclusive and efficient round economic system.

Knowledge intervention, right this moment

In terms of plastic waste, the alternatives for innovation loom massive – however so does the specter of failing to intervene. The plastic waste disaster, left as is, harms the surroundings and the well being of all organisms dwelling in it, from people in cities to rural cattle and even underwater coral reefs. 

Additionally Learn: One man’s trash is one other’s gold: How Tridi Oasis plans to remodel plastic waste administration

The large image is obvious: plastic waste is poisoning the planet. However with higher knowledge, coverage motion, company change and shopper assist, we will create new options that transcend fixing the problem and create new alternatives.

By understanding the character and scale of the information hole, we will take concrete steps to resolve it.

–

Editor’s word: e27 goals to foster thought management by publishing views from the group. Share your opinion by submitting an article, video, podcast, or infographic

Loved this learn? Don’t miss out on the subsequent perception. Be part of our WhatsApp channel for real-time drops.

Picture credit score: marcobonfanti

 

The publish Throwaway gold: How knowledge can faucet into the unrealised potential in plastic waste appeared first on e27.



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