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Cisco Validated Design for Panasonic: A Blueprint for IP Media Success

September 6, 2025
in Business
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Cisco Validated Design for Panasonic: A Blueprint for IP Media Success
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The media and leisure {industry} is present process unprecedented transformation, pushed by the speedy evolution of high-resolution video codecs and the growing complexity of content material supply. As video resolutions advance from UHD/4K to 8K and now to 16K, the demand for a strong IP infrastructure able to supporting increased speeds and better bandwidth has by no means been extra crucial. On the identical time, organizations face rising stress to ship lossless streaming of high-resolution content material, each inside manufacturing amenities and throughout distributed, distant deployments.

To attain this degree of efficiency, reliability and ease of deployment, each part of the media community should be seamlessly built-in. This consists of audio and video endpoints, broadcast controllers, and administration units working inside a unified IP-based media material. Addressing these challenges, Cisco and Panasonic have partnered to create a Cisco Validated Design (CVD) that completely assessments and paperwork the mixed efficiency of their media ecosystem in end-to-end, real-world eventualities.

Why a Cisco Validated Design Issues

Cisco Validated Designs function trusted {industry} blueprints, present process in depth testing to make sure interoperability, reliability, and scalability. For broadcasters, this supplies assurance that the answer will carry out constantly from the community infrastructure by means of to the appliance layer, even underneath the pressures of reside manufacturing environments. The Panasonic-Cisco CVD affords a confirmed reference structure that helps clients speed up deployments, cut back danger, and obtain sooner time to manufacturing.

By adopting a completely validated, built-in stack, organizations can scale their end-to-end IP based mostly media infrastructure with confidence that every one elements will work collectively seamlessly. This strategy delivers low latency, zero packet loss, and constantly prime quality of service, all of that are important for crucial reside broadcasts and future-proof media operations.

The Function of Cisco IPFM within the Cisco Validated Design

On the core of this structure, Cisco’s Nexus 9000 switches ship the scalability wanted to develop infrastructure from 100G to 400G and now as much as 800G hyperlink speeds. This flexibility is additional enhanced by bandwidth-aware Non-Blocking Multicast (NBM), which, together with Precision Time Protocol (PTP) and the newest improvements in media infrastructure, ensures a really lossless surroundings that’s prepared for future developments.

Cisco IP Material for Media (IPFM) is constructed on open requirements, supporting SMPTE ST 2110, AES67, NMOS IS-04/IS-05, IGMP, PIM, and SMPTE ST 2022-7 for redundancy. This allows strong, interoperable, and future-ready media workflows. As well as, Cisco supplies distinctive capabilities to help AI/ML workloads inside media and broadcasting infrastructure, alongside media workflows.

To streamline operations even additional, the Cisco Nexus Dashboard supplies highly effective automation capabilities for managing complicated IP-based media environments.

Panasonic + Cisco: Joint Worth for Broadcasters

Panasonic’s merchandise combine seamlessly with Cisco’s IP-based infrastructure, forming the muse of a validated design that empowers clients to adapt to evolving necessities, accommodate increased resolutions, and help distributed manufacturing groups.

Panasonic’s Studio Cameras, PTZ Cameras, Digital camera Management Items, and IP Gateways* function key endpoints, all seamlessly linked by means of the validated design.

Central to the workflow is the IT/IP platform KAIROS, which introduces an progressive strategy to reside video manufacturing with its superior structure for central processing and switching. The KAIROS system, comprising Kairos Core (mainframe), Kairos Management (management panel), and Kairos Creator (GUI software program) affords complete multi-format help together with ST 2110, NDI, and SRT alongside options reminiscent of limitless scenes and layers, CANVAS performance, open structure. Moreover, varied {hardware} and software program choices could be applied, such because the SDI I/O Board for connecting to legacy units, the Kairos Core Supervisor for configuring backup techniques for the mainframe, and the Contact Management Panel Software program for reside operation by means of intuitive touch-based interplay enabling the development of a system that meets excessive calls for for connectivity, reliability and operability. By connecting on to Cisco’s IP Material for Media by way of ST 2110, KAIROS ensures seamless interoperability and strong efficiency.

Complementing this setup, Panasonic’s broadcast controller ecosystem, that includes the Panasonic System Supervisor (PSM) and Panasonic System Surveillance (PSS), supplies complete management and monitoring capabilities, additional enhancing the reliability and effectivity of the whole resolution.

*Panasonic IP Gateway, PSM, and PSS are at present bought solely within the Japanese market.

Key Outcomes from the Cisco Validated Design 

Media Visitors with No Packet Loss: The community reliably transports ST 2110 video, audio, and ancillary information flows with out packet loss, even underneath sustained high-traffic circumstances. Playback at receivers confirms the integrity of media, with no observable distortion or degradation, demonstrating the design’s potential to deal with high-bandwidth, time-sensitive streams.
Minimal Latency for Reside Manufacturing: The structure minimizes latency between media endpoints by optimizing community path choice, making certain that media indicators are delivered in actual time. This low-latency efficiency is crucial for reside manufacturing and real-time monitoring, supporting seamless and responsive broadcast workflows.
Versatile, Scalable, and Resilient Structure with Centralized Management: Constructed on a spine-and-leaf structure with Cisco Nexus 9000 Collection switches, the design scales effortlessly to satisfy rising manufacturing calls for. Reliability is ensured by means of full redundancy, together with ST 2022-7 seamless safety switching and twin PTP infrastructure, which supplies steady operation and fault tolerance, even throughout {hardware} or hyperlink failures. With built-in NMOS (Networked Media Open Specs), the structure allows centralized and dynamic management of ST 2110 media flows. This enables broadcast controllers to simply uncover, join, and handle streams, supporting scalable and user-friendly operations with minimal handbook intervention.

What’s new with Cisco IP Materials for Media?

Media Change Layer for AI/ML workloads: As the usage of AI and machine studying in post-production turns into more and more prevalent, clients are searching for coexistence between AI/ML workflows and media flows. Cisco will help the coexistence of media frames over RDMA (AI/ML workflows) with NBM Energetic 2110 multicast flows (media flows) inside a single material in several VRFs. This functionality drastically reduces workflow latency, facilitating real-time, bidirectional media trade and enabling rapid inference and evaluation inside media workflows.
Allow help for 8k and 16k video decision: With Cisco IPFM, the utmost bandwidth fee per movement has elevated from 25 Gbps, which is appropriate for UHD high quality video, to 96 Gbps per movement to completely help the necessities of 8K and 16K video decision. This enhancement permits media broadcasters to organize their IP-based media infrastructure for future high-resolution content material supply.
PIM Flooding Mechanism and Supply Discovery (PFM – SD): Historically, PIM-SM (PIM Sparse Mode) depends on a Rendezvous Level (RP) and shared timber to determine multicast visitors paths. PFM–SD simplifies this course of by eradicating the necessity for RPs and shared timber, as an alternative flooding multicast supply data all through the PIM area utilizing a generic PIM flooding mechanism. This allows routers to find lively sources with out requiring preliminary information packets or a central RP, thereby decreasing operational complexity and offering a lot sooner convergence in addition to optimum visitors forwarding. We are going to supply help for PFM – SD in each single and multi-site eventualities.

By combining Cisco’s confirmed IPFM structure with Panasonic’s trusted media options, this CVD provides broadcasters a transparent path to constructing scalable, dependable, and standards-compliant IP-based infrastructures.

Cisco at IBC 2025: Mini-Theatre Periods at Our Sales space

Catch all the newest improvements with Cisco IPFM at Cisco’s sales space at IBC. Listed here are the subjects of debate:

Automating IP Materials for Media on Sept 12 (Friday) at 11:30am, Sept 13 (Saturday) at 2:30pm, Sept 14 (Sunday) at 5:30pm
AI Networks for Media on Sept 12 (Friday) at 2pm, Sept 13 (Saturday) at 1:30pm, Sept 14 (Sunday) at 3pm
Way forward for IP Media Networking Sept 12 (Friday) at 12noon, Sept 13 (Saturday) at 12noon, Sept 14 (Sunday) at 12noon
Orchestrating Media Networks with Cisco IPFM and Sony/Nevion VideoIPath on Sept 13 (Saturday) at 11am
Constructing Future-Prepared Media Manufacturing Networks with Cisco IPFM and Think about’s Magellan Management System on Sept 13 (Saturday) at 3pm
Leveraging Multicast NAT with Cisco IPFM and EVS Cerebrum on Sept 14 (Sunday) at 11am

Meet with us at Worldwide Broadcasting Convention (IBC) 2025

Register and be part of Cisco at IBC 2025 in Amsterdam, from September 12 to fifteen. Cisco will showcase industry-leading options by means of sales space displays, speaker classes , and conferences with {industry} consultants.

Our sales space is at Corridor 3 Stand B51, we look ahead to seeing you there!

 

Study extra about Cisco IP Material for Media and the way it can future-proof your broadcast operations.

 

We’d love to listen to what you assume. Ask a Query, Remark Under, and Keep Linked with #CiscoPartners on social!

Cisco Companions Fb  |  @CiscoPartners X/Twitter  |  Cisco Companions LinkedIn

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Tags: BlueprintCiscoCisco IP Fabric for MediaCisco PartnersCisco Validated Design (CVD)DesignIBCIP broadcastKAIROSlive productionMediamedia and entertainmentPanasonicSuccessValidated
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