Cape City Tourism has engaged with the Tourism Advertising South Africa (TOMSA) staff in a devoted working session aimed toward strengthening collaboration and getting ready for a pilot programme to broaden TOMSA levy assortment throughout the Cape City and Western Cape customer economic system.
The workshop types a part of Cape City Tourism’s broader dedication to supporting a sustainable, industry-led tourism system, and centered on deepening understanding of TOMSA’s levy administration, governance, and advertising processes, whereas figuring out sensible alternatives to develop participation amongst tourism companies.
Cape City Tourism CEO, Enver Duminy, stated the engagement marks an essential step ahead in shifting from dialogue to motion. “This session was about rolling up our sleeves and understanding how the levy system works behind the scenes, the place the alternatives lie, and the way vacation spot organisations like Cape City Tourism can add worth in a sensible, accountable method. A robust, sustainable levy system advantages the complete tourism worth chain.”
The proposed pilot will discover how Cape City Tourism can help TOMSA by figuring out, onboarding, and retaining new levy collectors from inside its in depth membership base, notably in sectors of the customer economic system that aren’t but totally collaborating within the levy system.
The engagement additionally displays a shared dedication to evolving the levy mannequin in step with modifications in tourism consumption and enterprise fashions, whereas sustaining sound governance and {industry} belief.
“This isn’t about altering the foundations of the system,” Duminy added. “It’s about strengthening and future-proofing a mannequin that has served tourism in South Africa properly, by widening participation and bettering understanding of the collective worth the levy creates.”
Following the workshop, the events will work in direction of a proper pilot proposal that may define scope, roles, success measures, and business ideas, with a view to implementing the pilot within the coming months.
Cape City Tourism seems to be ahead to persevering with its collaboration with TOMSA and {industry} companions to help a resilient, inclusive, and future-ready tourism economic system.
