A summer season tourism marketing campaign costing ratepayers $24,485 has had pleasing outcomes, the Ashburton District Council says.
Nowhere, Value Going has been paid for from a promotions finances funded from common charges and a focused fee on companies in Ashburton, Methven and Rakaia.
Additional campaigns are deliberate, to construct consciousness of Mid Canterbury as a district price visiting.
Council group supervisor of compliance and growth Ian Hyde stated Nowhere, Value Going, ran from December 14 to January 18. It was concentrating on summer season travellers arriving in Christchurch and Auckland by means of airport carousels, roadside billboards, digital promoting and a devoted webpage.
‘‘We deliberately stored promoting prices low throughout the launch so we may use data-driven choice making when rising promoting spend in future campaigns,’’ Hyde stated.
It was troublesome to know precisely what number of guests the marketing campaign had attracted, however the district council was gathering suggestions from companies.
‘‘We’re pleased with what we now have heard to this point,’’ Hyde stated.
A number of native hospitality suppliers had to this point reported ‘‘a really busy’’ Christmas and New Yr, he stated.
Moreover, the Expertise Mid Canterbury web site attracted 50,000 views over the past 4 weeks, representing an 259 per cent enhance in comparison with the earlier 4 weeks.
And digital promoting on Meta had skilled higher-than-average, click-through and engagement charges, ‘‘indicating that our new content material is being effectively obtained and successfully capturing individuals’s consideration’’.
The Nowhere, Value Going concept was developed by inventive company Antony & Mates and supported by imagery captured by a RoadyNZ household, and the marketing campaign highlighted Mid Canterbury’s real, uncommercialised experiences.
“It’s actually a play on the widespread false impression that Mid Canterbury is in the midst of nowhere,’’ Hydes stated.
‘‘Via some nice photos and drone photographs, we showcase the district for its huge, stunning and uncrowded landscapes, with loads of treasures inside.”
To see the marketing campaign in motion, go to midcanterbury.co.nz
