by Nahlah Abdur-Rahman
November 30, 2025
New Start’s lead pastor, Jamal Bryant, has led the initiative to uplift Black companies that align with customers’ values.
Nearly 100 Black companies had been spotlighted by Pastor Jamal Bryant and the New Start Baptist Church for its new entrepreneurial initaitive.
The Bullseye Black Market, starting Nov. 28, featured these companies in an effort to spice up buyer consciousness and help. The distributors poured into the New Start Baptist church’s metro Atlanta amenities for a day of intentional buying throughout the group.
Beginning on Black Friday, widely known as the largest buying occasion of the yr, the Bullseye Black Market aimed to pour a reimbursement into native Black-owned retailers throughout the town. As a substitute of customers placing their {dollars} into huge chains like Amazon or Goal, they might patronize companies that promote high quality items, maintaining these entrepreneurs thriving.
“It allowed me to reinvest more cash into my enterprise and assist faculty college students, one among my very own, which is my daughter. So, the cash, once you help my enterprise, it helps help me and my household to have the ability to present a residing for us as nicely,” shared vendor Renee Alexander of Mrs. Renee’s Well being Options, to 11Alive.
Based on New Start’s web site, the occasion featured vacation cheer alongside its give attention to maintaining Black {dollars} throughout the group. Kids may additionally take photos with a Black Santa Claus as households engaged in Christmas searching for a higher goal.
Initiated by Pastor Jamal Bryant, who additionally spearheaded the boycotts of Goal over the corporate’s DEI cutbacks, the primary iteration of the market passed off round Juneteenth. The transfer offered different locations for individuals to buy that uplifted Black individuals in enterprise, a mission many distributors nonetheless really feel immediately.
“I feel it’s necessary for us to come back out and help the group and truly educate ourselves on what merchandise we’ve within the Black group as a result of how will you purchase Black should you don’t know what Black has to supply,” added vendor Gerald Dean of Been to the Bayou.
The transfer to constantly “purchase Black,” particularly throughout the vacation season, helps customers help companies that align with their values. Whereas chains like Goal have pushed again on the narrative that they don’t help various companies, Bryant has remained adamant on highlighting Black entrepreneurs throughout the Atlanta group.
The store will stay open all through the vacation weekend, together with Sunday hours as nicely.
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